Slaughter: Horror at Sony's depraved promotion stunt with decapitated goat

[Oxybeles]

http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=451414&in_page_id=1770&ct=5

Is this the best way, err Beast Way, to promote GOW2?

[GizmoGC]

Just imagine what the Nintendo 'Wii' promotion could be...Someone could be 'Wii' less, HAHAHA

[HOTSHIET]

That's crazy, sure received a lot of media attention they were looking for though!

[Chris in Cali]

I love how they blur out the goat, but not the practically naked chick. (Not that I have a problem with that.) :)

[Oxybeles]

And don't forget:

"Guests at the event were even invited to reach inside the goat’s still-warm carcass to eat offal from its stomach."

But even better:

"Topless girls added to the louche atmosphere by dipping grapes into guests’ mouths, while a male model portraying Kratos, the game’s warrior hero, handed out garlands."

Quite the promotion!

[blackjaw]

I like how they blur out the goat but not the girls almost bare nipple...hahah

[Sporadic]

I like how they blur out the goat but not the girls almost bare nipple...hahah

Thankfully the UK isn't backwards like the US.

Goat slaughter: \\:D/
Nipples: [-(

[blackjaw]

Thankfully the UK isn't backwards like the US.

Goat slaughter: \\:D/
Nipples: [-(

Hell, I'll take nipples any day to goat slaughter!

[VanillaGorilla]

"Topless girls added to the louche atmosphere by dipping grapes into guests’ mouths"

Sounds like my kind of party, and by "my kind", I mean "my friends party while I wait in the car and read Archie comics".

[Zoglog]

Whatever, PETA and all the other hippies goat fuckers can suck my ass.

[fathamburger]

This is single handedly the most disgusting thing I've ever seen as far as things go in the game industry. For all of Jack Thompson's bluster, this is worth getting up in arms about and makes all the low handed competitive plays that Microsoft makes seem like kids stuff

This has managed to turn me *off* giving money to Sony in the future, much as I've been considering it lately.

I think this should be cross posted in the 360 forum honestly

[cochesecochese]

Animals are stupid, that's why we're not supposed to feel bad about eating them.

I am still pissed about $599.

edit: plus this is a ps2 game

[Zoglog]

This is single handedly the most disgusting thing I've ever seen as far as things go in the game industry. For all of Jack Thompson's bluster, this is worth getting up in arms about and makes all the low handed competitive plays that Microsoft makes seem like kids stuff

This has managed to turn me *off* giving money to Sony in the future, much as I've been considering it lately.

I think this should be cross posted in the 360 forum honestly

damn granolas

[hootie]

Haha, the look on that girls face is priceless, she's like "d00d, wtf is that?"

[panasonic]

This is single handedly the most disgusting thing I've ever seen as far as things go in the game industry. For all of Jack Thompson's bluster, this is worth getting up in arms about and makes all the low handed competitive plays that Microsoft makes seem like kids stuff

This has managed to turn me *off* giving money to Sony in the future, much as I've been considering it lately.

I think this should be cross posted in the 360 forum honestly

what it make you feel better to know the goat got aids and they killed it to prevent suffering?

[Ikohn4ever]

if a goat had a chance it would eat you and everyone you care about
http://img213.imageshack.us/img213/2084/web20mountain20goat20locf2.th.jpg (http://img213.imageshack.us/my.php?image=web20mountain20goat20locf2.jpg)


seriously though Sony does this all the time their "Shock and Awe" marketing

[RedvsBlue]

You know, its not so much an animal rights/PETA issue as its a common-fucking-sense issue. I mean Sony knows they've been on the ropes lately PR-wise and then they just let this little thing slip through? Somebody had to know this wouldn't be recieved well and yet it went on anyway?

[xdl]

I'll see your nipple and raise you a goat sacrifice.


Note to self: Go to the GOW3 party for topless women and a goat toga party.

[dpatel]

I'm not really against killing animals, but this just seems pretty pointless to me. I realize some may see nothing wrong with it, but it really wasn't needed, and would've probably been best to just do without it to prevent any controversy. Unless that's what they were looking for.

[AshesofWake]

thats fucking awesome, kudos to sony for having balls.

[Zoglog]

http://www.thebestpageintheuniverse.net/images/bigpot6.jpg
this comes to mind....
ah memories

[gunm]

Thankfully the UK isn't backwards like the US.

Goat slaughter: \\:D/
Nipples: [-(

No kidding. Sex = better than Violence.

In the US, it'd be the exact opposite.

[DarkNessBear]

Kudos to the topless chicks.

Question mark to the dead goat...

But, its not a SONY thing more like the EuroMarketing Team are fucking insane. AND Europeans are fucking insane.

[StillFree]

I think the goat got the better end of the deal, at least he didn't have to see all those man boobs.

[vinhjdao]

But, its not a SONY thing more like the EuroMarketing Team are fucking insane. AND Europeans are fucking insane.

http://images.wikia.com/uncyclopedia/images/8/8a/Sony_passion_ad.jpg

[NamPaehc]

I think they are recalling the mags but people are talking so...

"The only bad publicity is NO publicity."

[ananag112]

First of all, shouldn't this be on the PS2 board?

Second of all, why do people care? I am vegetarian, but if other people want to kill and eat animals, I have nothing against it.

[Mister Switch]

you should see how they promoted burger time!

[RedvsBlue]

http://images.wikia.com/uncyclopedia/images/8/8a/Sony_passion_ad.jpg

Let's not forget the one to advertise the white PSP being introduced...

[evanft]

PlayStation>>>>>>>>>>>Jesus

[Aleryn]

Ahahaha, PETA is going to shit themselves.

Yeah, poor goat... but it's only one. And if they didn't slaughter it, then the slaghterhouse they prolly got it from would have.

[VanillaGorilla]

This is single handedly the most disgusting thing I've ever seen as far as things go in the game industry. For all of Jack Thompson's bluster, this is worth getting up in arms about and makes all the low handed competitive plays that Microsoft makes seem like kids stuff

This has managed to turn me *off* giving money to Sony in the future, much as I've been considering it lately.

I think this should be cross posted in the 360 forum honestlyAre you serious? You're actually going to be in a store, contemplating buying a Sony product, and then it will pop in your head. "I don't know about this, remember what they did to that poor dead goat!?" Hopefully, you'll decide to boycott products from every other company that kills animals, and in doing that, you'll probably die of starvation. Don't eat them vegetables, those companies use chemicals that kill all sorts of innocent bugs!

[chakan]

Sony's PR continues to baffle me. Seriosly, wtf? Half-naked girls in togas, sure, whatever, but slaughtering goats and eating offal? That's just gross and disturbing. I was going to buy God of War II because I know its awesome, this makes me want to pass.



*EDIT

Vanilla Gorilla, I have no problem killing animals for food or research. This is gross, wasteful, and somehow perverted.
\
*2nd EDIT
On further reflection, this is probably fake(I really want God of War II). After this year in Sony PR, I could almost believe the story!

[Deadpool]

Sony's PR continues to baffle me. Seriosly, wtf? Half-naked girls in togas, sure, whatever, but slaughtering goats and eating offal? That's just gross and disturbing. I was going to buy God of War II because I know its awesome, this makes me want to pass.



*EDIT

Vanilla Gorilla, I have no problem killing animals for food or research. This is gross, wasteful, and somehow perverted.

And kinda HOT!

[fathamburger]

Are you serious? You're actually going to be in a store, contemplating buying a Sony product, and then it will pop in your head. "I don't know about this, remember what they did to that poor dead goat!?" Hopefully, you'll decide to boycott products from every other company that kills animals, and in doing that, you'll probably die of starvation. Don't eat them vegetables, those companies use chemicals that kill all sorts of innocent bugs!

No but I'll not buy their shit because it's shameless sensationalist shock where the people involed continue to retard the game industry? Turok came close back in the day with this shit, but this tops it. http://archive.gamespy.com/articles/june03/dumbestmoments/index13.shtml

You guys are missing the point, it's not the killing of animals but no one should take pleasure in it, let alone glorify it. Especially for no good reason. They didnt kill this thing to eat it. At least in the slaughterhouse the animal wouldn't have been paraded and put on display like that.

[Cursor]

WTF? Killing a goat is no big deal, but but using that carcas for a billboard is not exactly the way to entice people to affiliate with your product. If I saw that, I'd have to turn away (and look at those gorgeous boobies!). Especially in the UK where animal rights people are pretty main stream--I mean didn't they get a ban on fox hunting? (yes, I guess they did: http://www.supportfoxhunting.co.uk/) This will not broaden the appeal of gaming, at least in that country, and will likely result in a kind of backlash that will further turn off mass appeal for gaming.

But I guess the UK's US$900 price for PS3 pretty much did that anyway...

I can't wait to see that the religious right politicos in the USA have to say about a pagan ceremony for a video game. This was just another fucking stupid move on Sony's part. I guess with the departure of Ken Kutaragi somebody had to step in and fill the 'bakayaroo' (idiot) vacuum.

I wonder what CheapieMom and her demographic would say about this?

[deathweasel]

I think the grossest part is the fact that they invited guests to reach inside its stomach and eat offal. Isn't offal dookie?

[Zoglog]

First of all, shouldn't this be on the PS2 board?

Second of all, why do people care? I am vegetarian, but if other people want to kill and eat animals, I have nothing against it.

Because.... uhm... Sony sucks... and uhm... must.... insult flagship product.... somehow?..............

DEPRAVED DAMMMIT..........
.........

....

Every time you buy a PS3, God sacrifices a goat on the altar?

As for the whiners.... Grow some fucking Cajones... i've seen worse on the road. Fucking pansy ass idiots trying to enforce their stupid norms and preferences onto other people. In some societies goat sacrifice is the shit....

[lanzarlaluna]

In some societies goat sacrifice is the shit.... I actually held my own goat sacrifice God of War II release party. It was fucking awesome. Well, we didn't have any naked chicks. My mom said everyone had to be fully clothed. :(

[RedvsBlue]

Because.... uhm... Sony sucks... and uhm... must.... insult flagship product.... somehow?..............

DEPRAVED DAMMMIT..........
.........

....

Every time you buy a PS3, God sacrifices a goat on the altar?

As for the whiners.... Grow some fucking Cajones... i've seen worse on the road. Fucking pansy ass idiots trying to enforce their stupid norms and preferences onto other people. In some societies goat sacrifice is the shit....

Its not that they killed the goat that is offensive, its that they killed it merely to parade it around as an advertisement for their game. Not only that but it just plain a waste of food as well.

I'm not condoning killing animals for religious rituals but at least those killings are for something more than consumeristic advertising.

[icruise]

Um, guys... Did anyone actually read the article in full?

The Sony spokesman said the animal had not been slaughtered for the event but had been bought from a local butcher by the Greek company hired to stage the event.
So they had a dead goat at the event to make it seem authentic. They didn't kill the damn thing right there, and they didn't kill it specifically for the event. The Daily News is just one step above the Weekly World News in terms of journalistic integrity. They make what was probably something pretty boring sound totally depraved.

[dpatel]

Um, guys... Did anyone actually read the article in full?


So they had a dead goat at the event to make it seem authentic. They didn't kill the damn thing right there, and they didn't kill it specifically for the event. The Daily News is just one step about the Weekly World News in terms of journalistic integrity. They make what was probably something pretty boring sound totally depraved.

oops. I should've actually read it. I probably should've since it does seem pretty common for news to be slanted to put Sony/PS3 in bad light as of late.

[mykevermin]

The Daily News is just one step above the Weekly World News in terms of journalistic integrity.

Precisely what I came in here to post. Kudos to your swiftness.

[RedvsBlue]

Um, guys... Did anyone actually read the article in full?


So they had a dead goat at the event to make it seem authentic. They didn't kill the damn thing right there, and they didn't kill it specifically for the event. The Daily News is just one step above the Weekly World News in terms of journalistic integrity. They make what was probably something pretty boring sound totally depraved.

Well that may be the case but the goat was still wasted and may as well have been slaughtered for the event. They bought it from a butcher who had already slaughtered the animal. Now, when someone comes in to that butcher to buy a goat for consumption, they'll have 1 less goat for that purpose meaning that down the road another goat will have to be butchered for the event.

So they were going for authenticity? You're going to tell me women walked around topless in ancient Greece with paint on their eyes and breasts? I hope they didn't air condition the meeting hall that the event was held in if "authenticity" was what they were shooting for.

[icruise]

I'm not defending it per se. It sounds like a rather dumb publicity stunt. I'm a vegetarian, and I don't like to see animals used for anything like this. BUT, this article is so off-base it's ridiculous. Reading the comments here and on Joystiq, you can see that people were totally ready to believe that Sony (always as a monolithic corporation) brought in a live goat, slaughtered it in front of people, and then had a contest to see who could eat the most goat entrails. How does that make any kind of sense?

[RedvsBlue]

I'm not defending it per se. It sounds like a rather dumb publicity stunt. I'm a vegetarian, and I don't like to see animals used for anything like this. BUT, this article is so off-base it's ridiculous. Reading the comments here and on Joystiq, you can see that people were totally ready to believe that Sony (always as a monolithic corporation) brought in a live goat, slaughtered it in front of people, and then had a contest to see who could eat the most goat entrails. How does that make any kind of sense?

Oh ok, I see what you're saying. I guess I never thought they had slaughtered it as part of the event but I can't really speak for everyone.

[captmurphy]

While I'm not personally offended, I do acknowledge that it was in poor taste. One has to wonder how this got approved.

[AmigoOne]

Don't be silly, the goat wasn't wasted, they ate its offal :)

[panasonic]

If you want to see something that really is sick check out the guy who made this post here (http://tradegamesnow.com/f_me.cfm?thid=119361&go=last).

[captmurphy]

If you want to see something that really is sick check out the guy who made this post here (http://tradegamesnow.com/f_me.cfm?thid=119361&go=last).

I let him know how I feel about his sense of humor.

[infamyRISE]

For every goat Sony's not allowed to decapitate, I'm going to decapitate three.

[xdl]

Every time you buy a Sony product, God decapitates a goat for a topless toga party.

[icruise]

More shocking details! (OK, make that "more details that, if included in the original article, would have made it sound totally lame.")

http://kotaku.com/gaming/meat-soup/goatgate-sonys-side-of-the-story-256325.php

[PyroGamer]

Chalk another one up on my list of reasons to hate Sony.

And icruise... I was never under the impression they slaughtered the goat themselves.


What I find interesting is that we're still discussing something that's like two fucking months old.

[icruise]

So... Just having a dead goat at the event (which, by the way, they *returned to the butcher afterward*) is a reason to hate Sony? OK...

[AshesofWake]

# The party was held on March 1, and attended by around twenty European journalists (none from the UK).

# The actual article in the Official PlayStation mag was written by a guy who wasn't in attendance; the piece was done on the basis of the party's invite, "which employed a degree of hyperbole in order to encourage attendance".

# The goat in question had already been killed (ie it wasn't killed at the party), and had been sourced from a local butcher.

# The goat's "entrails" were actually bowls of traditional Greek meat soup. At no stage was anyone allowed to touch the goat, nor did anyone eat or drink anything from inside the goat. After the party, the carcass was returned to the butcher.

# SCEE say that they first saw the photo last Thursday and immediately ordered it to be pulled from the magazine, and on Friday Official PlayStation Mag agreed. The magazine never reached general circulation, but subscribers did receive the issue with the offending picture included.

# SCEE closed by saying: "We are conducting an enquiry to establish the circumstances behind the event in order to ensure this does not happen again. We also apologise to anyone offended by the article in the OPSM."


http://kotaku.com/gaming/meat-soup/goatgate-sonys-side-of-the-story-256325.php

[DarkNessBear]

Kind of lame how people are though...

If they served Goat Chops at the even no one would even care. But once you see were your food comes from everyone goes, "Thats horrible to kill and then eat a goat!"

Lol. Welcome to society.

[m0dem]

So... Just having a dead goat at the event (which, by the way, they *returned to the butcher afterward*) is a reason to hate Sony? OK...

Now a days it seems anything is a reason to hate sony whether it is something good or bad. I should probably hate my city because they have dead animals lying on the roadways for days before they are cleaned up

[MadFlava]

Any more pictures of the party... looks like a good time.

[benjamouth]

I think this was reported in the Sunday Mail, which is a right-of centre paper in the UK, and if I know the Sunday/Daily Mail they'll have found some way to blame illegal immigrants coming into the UK for this, then predict the dead goat will cause a UK house-price crash. :roll:

Seriously though, the goat was dead already, it's not like the slaughtered it at the party then feasted on the still warm corpse.
Also I bet this was the work of a PR company, I doubt Kaz Hirai was on the phone "Yeah, the more naked woman the better, and any chance of getting a dead goat?..........nice"

[evanft]

The reaction to this is really stupid.

[DrFoo]

If you want to see something that really is sick check out the guy who made this post here (http://tradegamesnow.com/f_me.cfm?thid=119361&go=last).
1. People with Downs Sydrome are people too, but unlike us, under their human shell there is no soul.
Bahahaha

I guess I'm the only one here that finds stuff this offensive funny.

I honestly don't care that Sony bought a slaughtered goat for their show although it's kind of a stupid idea. Nobody should be getting that angry over it... one more goat gets to grow up and one more goat gets to die. Doesn't affect any of us and isn't worse than what happens to most animals in nature (guess they could be locked up in cages their whole lives but thats not Sony's fault unless they have farms I don't know of)

[torifile]

I saw no topless chicks. Marked as inaccurate. Err. This isn't digg. Still, no topless chicks. Or did I miss them?

[camoor]

Well that may be the case but the goat was still wasted and may as well have been slaughtered for the event. They bought it from a butcher who had already slaughtered the animal. Now, when someone comes in to that butcher to buy a goat for consumption, they'll have 1 less goat for that purpose meaning that down the road another goat will have to be butchered for the event.

So they were going for authenticity? You're going to tell me women walked around topless in ancient Greece with paint on their eyes and breasts? I hope they didn't air condition the meeting hall that the event was held in if "authenticity" was what they were shooting for.

Everybody's missing the fact that this goat was sacrified to the great Greek gods - a goat could not ask for a nobler end!

Hmmm - lack of air conditioning would probably be the least of my worries at the staging of an authentic Greek symposium.

[Friend of Sonic]

While completely overblown by the site in the op, it was still shameful and showing a lack of respect by parading a carcass like that. I'm sure if they were an even more sentient creature than us doing that to us, we'd feel humilated.

[camoor]

While completely overblown by the site in the op, it was still shameful and showing a lack of respect by parading a carcass like that. I'm sure if they were an even more sentient creature than us doing that to us, we'd feel humilated.

I guarantee that actions one-thousand times more horrific then this one are taken upon livestock animals by meat packing plants every day.

Personally, I think everyone should learn about meat-packing plants and observe the slaughter of a live animal. It might help temper America's meat-craziness and the wanton debauchery of triple-patty hamburgers.

[dallow]

Personally, I think everyone should learn about meat-packing plants and observe the slaughter of a live animal. It might help temper America's meat-craziness and the wanton debauchery of triple-patty hamburgers.

Aren't there like ten different cows in every patty?

This is the reason I've abstained from meat.
I'll only eat meat if I know exactly where it came from, and how it was killed. In America, it's a bit difficult.

[help1]

This is bad. Video game industrires promoting their violence is never good.

[dallow]

This is bad. Video game industrires promoting their violence is never good.

They weren't really promoting the game's violence were they?
Unless they were staging some bloody fights.

This mostly just topless ladies, and an ancient 'sacrificial offering' set up.
I never killed any goats in GOW I mean.

[bstan21]

They killed Stevie Nix?!

[darthbudge]

I think Sony is just rubbing it in our faces that they can make people pay 600 dollars for a PS3 AND Decapitate goats and people will still buy there stuff.

PS: Sony is retarded, that girl didn't look greek at all.

[icruise]

PS: Sony is retarded, that girl didn't look greek at all.
You do realize that the event was held in Greece, right? I think the chances are pretty good that the girl was in fact Greek.

[Friend of Sonic]

I guarantee that actions one-thousand times more horrific then this one are taken upon livestock animals by meat packing plants every day.

Personally, I think everyone should learn about meat-packing plants and observe the slaughter of a live animal. It might help temper America's meat-craziness and the wanton debauchery of triple-patty hamburgers.
Oh, I know it. And I believe it-- cows living in their own defecation, various body parts just... laying about.