zewone
08-16-2004, 01:33 PM
In an unprecedented marketing move, ESPN Videogames will include a mix of three dozen original and licensed tracks from Hip-Hop acts for its upcoming NBA 2K5 release.
A soundtrack will be included as a gift when purchased at stores like Electronic Boutique and Game Stop. Some of the featured artists will also appear on a 45-date tour and some of the highlights will be featured on a DVD scheduled to hit retail early next year.
"This is the first year we're licensing music and also commissioning original tracks for our games. It's not only our most ambitious 'multimedia' program for any game, but also one of the most innovative for the industry," ESPN Videogames marketing and promotions director Tim Rosa said in a statement. "We're creating partnerships with artists by promoting them on our Web site, their CD and singles releases, tour updates and bios and pitching them to the ESPN Networks for use on their cable outlet stations."
NBA 2K5 features Del The Funky Homosapien and Definitive Jux's Aesop Rock while the soundtrack includes cuts from Skillz, The Roots, Aceyalone and Mad Lib taken from Okayplayer Records' True Notes Vol. 1. Roots affiliate Truck and Mack will be submitting tracks tailor made for the game.
"I've always loved gaming, so it's only natural to be a part of 'ESPN NBA 2K5' as a character in the game. I've even got my own dream team," Del said in a statement. "It's also a kick to provide some of the soundtrack beats and to work together on the coming tour."
The ESPN sponsored Champion Sound tour kicks off October 13 at the University of Southern California in Santa Barbara and concludes at San Francisco's Fillmore Theater on November 24.
STORY LINK (http://www.sohh.com/thewire/read.php?contentID=6142)
This is some nice news. They got some great rappers on there. I will be picking this up for sure.
A soundtrack will be included as a gift when purchased at stores like Electronic Boutique and Game Stop. Some of the featured artists will also appear on a 45-date tour and some of the highlights will be featured on a DVD scheduled to hit retail early next year.
"This is the first year we're licensing music and also commissioning original tracks for our games. It's not only our most ambitious 'multimedia' program for any game, but also one of the most innovative for the industry," ESPN Videogames marketing and promotions director Tim Rosa said in a statement. "We're creating partnerships with artists by promoting them on our Web site, their CD and singles releases, tour updates and bios and pitching them to the ESPN Networks for use on their cable outlet stations."
NBA 2K5 features Del The Funky Homosapien and Definitive Jux's Aesop Rock while the soundtrack includes cuts from Skillz, The Roots, Aceyalone and Mad Lib taken from Okayplayer Records' True Notes Vol. 1. Roots affiliate Truck and Mack will be submitting tracks tailor made for the game.
"I've always loved gaming, so it's only natural to be a part of 'ESPN NBA 2K5' as a character in the game. I've even got my own dream team," Del said in a statement. "It's also a kick to provide some of the soundtrack beats and to work together on the coming tour."
The ESPN sponsored Champion Sound tour kicks off October 13 at the University of Southern California in Santa Barbara and concludes at San Francisco's Fillmore Theater on November 24.
STORY LINK (http://www.sohh.com/thewire/read.php?contentID=6142)
This is some nice news. They got some great rappers on there. I will be picking this up for sure.