Msia
10-19-2005, 12:18 AM
Or so say our friends at Best Buy. Go go customer centricity111111111
http://www.next-gen.biz/index.php?option=com_content&task=view&id=1363&Itemid=2
According to the customer survey, nearly 60% of consumers plan to purchase consumer electronics as gifts this coming holiday. Flat screen TVs top the list of most desired items, but the retailer has indicated that there are always hurdles to cross for consumers to plunk down their cash on electronic gifts, especially for videogames.
80% of respondents indicated that shopping for gifts is the main source of increased stress during the holidays.
To address this, Best Buy has been 'transforming' a number of stores to have drastically increased customer service capabilities. As we've covered previously, the new stores (http://www.next-gen.biz/index.php?option=com_content&task=view&id=878&Itemid=2) have expanded sections and support for certain areas, including videogames.
"Shoppers will find that Best Buy stores now reflect a better understanding of what customers need and how they like to shop," said Mike Linton, chief marketing officer, Best Buy. "Stores are set up with displays that not only highlight hot gift ideas, but also show what accessories you will need to get the most from those gifts. The stores feature knowledgeable non-commissioned Blue Shirts, a broad selection of products to meet any lifestyle, and services designed to help consumers get connected."
http://www.next-gen.biz/index.php?option=com_content&task=view&id=1363&Itemid=2
According to the customer survey, nearly 60% of consumers plan to purchase consumer electronics as gifts this coming holiday. Flat screen TVs top the list of most desired items, but the retailer has indicated that there are always hurdles to cross for consumers to plunk down their cash on electronic gifts, especially for videogames.
80% of respondents indicated that shopping for gifts is the main source of increased stress during the holidays.
To address this, Best Buy has been 'transforming' a number of stores to have drastically increased customer service capabilities. As we've covered previously, the new stores (http://www.next-gen.biz/index.php?option=com_content&task=view&id=878&Itemid=2) have expanded sections and support for certain areas, including videogames.
"Shoppers will find that Best Buy stores now reflect a better understanding of what customers need and how they like to shop," said Mike Linton, chief marketing officer, Best Buy. "Stores are set up with displays that not only highlight hot gift ideas, but also show what accessories you will need to get the most from those gifts. The stores feature knowledgeable non-commissioned Blue Shirts, a broad selection of products to meet any lifestyle, and services designed to help consumers get connected."