CappyCobra
04-13-2006, 02:54 AM
http://www.kotaku.com/gaming/top/burger-king-to-sell-xbox-360-games-166066.php
"Hamburger flipper Burger King is considering a promotion that offers 3 exclusive BK-branded games. Each would feature their own characters (in this case, the actual Burger King) in “popular” genres (fighting, action and racing). The action game is apparently similar to Halo, while the fighter combines Street Fighter and Mortal Kombat. Just tack on a “with hamburgers,” and you get the drift.
Marketing research company Greenfield Online (http://greenfield.com/whoweare.htm) sent around a survey regarding the plan apparently and leaked some mock-up and concept images for the proposed campaign. Still in the conceptual stage apparently, the titles would go for US $4 and be compatible with both the original Xbox and the 360. This all makes sense as BK has already (http://www.kotaku.com/gaming/ea/the-king-joins-fight-night-round-3-154264.php) jumped into in-game advertising feet first.
But, four bucks for a 360 game? With the Angus Cheesy Bacon Steak Burger (http://www.chron.com/disp/story.mpl/dining/drivethru/3754777.html) going for US $3.69 and Oblivion (http://www.gamestop.com/product.asp?product_id=200123) asking US $59.99, one of them is overpriced.
Concept artwork after the jump.
http://img89.imageshack.us/img89/1706/burgerking26vw.th.jpg (http://img89.imageshack.us/my.php?image=burgerking26vw.jpg)
Burger King (http://www.bk.com/) [Official Site]
Update: It’s real, and Burger King is threatening to sue us (http://www.kotaku.com/gaming/burger-king/burger-king-confirms-xbox-360-game-dev-166583.php)." (see Below)
"
Burger King Confirms Xbox 360 Game Dev
READ MORE: Legal (http://www.kotaku.com/gaming/legal/), PS3 (http://www.kotaku.com/gaming/ps3/), burger king (http://www.kotaku.com/gaming/burger-king/), chuckle heads (http://www.kotaku.com/gaming/chuckle-heads/), lawsuit (http://www.kotaku.com/gaming/lawsuit/), revolution (http://www.kotaku.com/gaming/revolution/), sue (http://www.kotaku.com/gaming/sue/), the king (http://www.kotaku.com/gaming/the-king/), xbox 360 (http://www.kotaku.com/gaming/xbox-360/)
Turns out that despite all those breaking into people’s homes, running across football fields and trying to shove people off high rises, the King isn’t as cheerful a guy as one might suspect.
The General Counsel for Greenfield Online, the company conducting a survey about Burger King possibly creating some next-gen King-infested video games, was the opposite of delighted to learn that we were sent the information along with concept images.
The GC of GO (for BK) claims we are violating the intellectual property rights of Burger King and demands we remove the images and text post haste.
We’re not taking down the post, but we will take some of those scrumptious breakfast sandwiches the King has been peddling. We’ll gladly trade in our claim of Fair Use for a bag full of delicious sausage Croissan’wiches.
Hit the jump for the official lawyer speak. I guess we can take this as a confirmation?
Good Evening: I am the General Counsel for Greenfield Online, Inc. It has come to our attention that Kotaku.com has posted an item regarding confidential game concepts being considered by Burger King. The posting displays confidential, proprietary and copyrighted information of our client. It is our belief that Kotaku.com has received these images and the information in the posting from and individual or individuals who are not authorized to disclose the information. This information was disclosed to research participants who were not authorized to make additional disclosures, and in disclosing the information may have violated the intellectual property rights of our client.
Kotaku.com’s continued posting of this information and these images constitutes participation in this infringement, and may subject it to legal action and resulting damages. The purpose of this communication is to demand that you immediately remove the images and text regarding these game concepts from the following page: http://www.kotaku.com/gaming/top/burger-king-to-sell-xbox-360-games-166066.php [Kotaku]"
"Hamburger flipper Burger King is considering a promotion that offers 3 exclusive BK-branded games. Each would feature their own characters (in this case, the actual Burger King) in “popular” genres (fighting, action and racing). The action game is apparently similar to Halo, while the fighter combines Street Fighter and Mortal Kombat. Just tack on a “with hamburgers,” and you get the drift.
Marketing research company Greenfield Online (http://greenfield.com/whoweare.htm) sent around a survey regarding the plan apparently and leaked some mock-up and concept images for the proposed campaign. Still in the conceptual stage apparently, the titles would go for US $4 and be compatible with both the original Xbox and the 360. This all makes sense as BK has already (http://www.kotaku.com/gaming/ea/the-king-joins-fight-night-round-3-154264.php) jumped into in-game advertising feet first.
But, four bucks for a 360 game? With the Angus Cheesy Bacon Steak Burger (http://www.chron.com/disp/story.mpl/dining/drivethru/3754777.html) going for US $3.69 and Oblivion (http://www.gamestop.com/product.asp?product_id=200123) asking US $59.99, one of them is overpriced.
Concept artwork after the jump.
http://img89.imageshack.us/img89/1706/burgerking26vw.th.jpg (http://img89.imageshack.us/my.php?image=burgerking26vw.jpg)
Burger King (http://www.bk.com/) [Official Site]
Update: It’s real, and Burger King is threatening to sue us (http://www.kotaku.com/gaming/burger-king/burger-king-confirms-xbox-360-game-dev-166583.php)." (see Below)
"
Burger King Confirms Xbox 360 Game Dev
READ MORE: Legal (http://www.kotaku.com/gaming/legal/), PS3 (http://www.kotaku.com/gaming/ps3/), burger king (http://www.kotaku.com/gaming/burger-king/), chuckle heads (http://www.kotaku.com/gaming/chuckle-heads/), lawsuit (http://www.kotaku.com/gaming/lawsuit/), revolution (http://www.kotaku.com/gaming/revolution/), sue (http://www.kotaku.com/gaming/sue/), the king (http://www.kotaku.com/gaming/the-king/), xbox 360 (http://www.kotaku.com/gaming/xbox-360/)
Turns out that despite all those breaking into people’s homes, running across football fields and trying to shove people off high rises, the King isn’t as cheerful a guy as one might suspect.
The General Counsel for Greenfield Online, the company conducting a survey about Burger King possibly creating some next-gen King-infested video games, was the opposite of delighted to learn that we were sent the information along with concept images.
The GC of GO (for BK) claims we are violating the intellectual property rights of Burger King and demands we remove the images and text post haste.
We’re not taking down the post, but we will take some of those scrumptious breakfast sandwiches the King has been peddling. We’ll gladly trade in our claim of Fair Use for a bag full of delicious sausage Croissan’wiches.
Hit the jump for the official lawyer speak. I guess we can take this as a confirmation?
Good Evening: I am the General Counsel for Greenfield Online, Inc. It has come to our attention that Kotaku.com has posted an item regarding confidential game concepts being considered by Burger King. The posting displays confidential, proprietary and copyrighted information of our client. It is our belief that Kotaku.com has received these images and the information in the posting from and individual or individuals who are not authorized to disclose the information. This information was disclosed to research participants who were not authorized to make additional disclosures, and in disclosing the information may have violated the intellectual property rights of our client.
Kotaku.com’s continued posting of this information and these images constitutes participation in this infringement, and may subject it to legal action and resulting damages. The purpose of this communication is to demand that you immediately remove the images and text regarding these game concepts from the following page: http://www.kotaku.com/gaming/top/burger-king-to-sell-xbox-360-games-166066.php [Kotaku]"