Sony ads...Racist among other things?

[Wlogan31]

Man...is it me or does it seem that Sony just absolutely can't do ANYTHING right lately. See also the ads that were pulled in Italy and the other ads that were removed in Philadelphia recently.

http://money.cnn.com/blogs/browser/index.html#115211143219435826

Hope this isn't a repost. Discuss away!


EDIT: For the record, I am not implying whether this is racist or not. Instead, I am merely forwarding the article so that others can draw their own conclusions. The title is based on the and implications of the article posted.

[Kayden]

O_O!

:rofl:

Thats great.

The fact that Sony is JAPANESE that makes it even funnier. Would anyone care if the black one was kicking the ass of a yellow one? Or even white!?

-- that white girl is kinda hot...

[asianxcore]

Wow.

[Strider Turbulence]

....I thought that she grabbing a black guy.

[maddfrog]

Even though those ads are in very poor taste in many different aspects, they got the deed done. Everyone will see those ads, and will talk about them. Hell, if Sony is lucky they may even get on national news.

Is it me or does commericalism seem to take a very drastic turn lately?

[Wlogan31]

Even though those ads are in very poor taste in many different aspects, they got the deed done. Everyone will see those ads, and will talk about them. Hell, if Sony is lucky they may even get on national news.

Is it me or does commericalism seem to take a very drastic turn lately?


I agree with all of your excellent points (especially the drastic turn in recent commercialism). I suppose it takes a lot to get the attention of the Average-ADHD-Joe these days...

[GrimNecroWizard]

Maddfrog, I love your sig

[shipwreck]

Ah, much more tasteful than the original ad proposed, you know the one with Clan members carrying burning crosses running after a small group of black children emblazened with the slogan "White Is Your New Master".

[Vinny]

I don't know about racism... but why can't Sony come up with good ads? First those retarded animated commercials, then the subtly true 'get rid of the PSP' commercial, and now this?

[rodeojones903]

In Philli?!?!?!?! Woot we are getting the white PSP finally!



The ad is pretty bad, but the US getting the white PSP is great if true.

[asianxcore]

In Philli?!?!?!?! Woot we are getting the white PSP finally!



The ad is pretty bad, but the US getting the white PSP is great if true.

The white PSP ad was from the Netherlands. The other two ads (Italy and Philadelphia) did not mention the White PSP arrival. Someone correct me if I'm wrong about this.

Netherlands ad:
http://money.cnn.com/blogs/browser/uploaded_images/sony-724850.jpg

Italian ad:
http://pspupdates.qj.net/uploads/articles_module/7658_vatican_screen001.jpg

U.S ad:
http://pspupdates.qj.net/uploads/articles_module/9157/guydoinggrafittiforsony.jpg

[mykevermin]

Some marketing firm needs to lose a contract.

Fucking last week, man.

[FriskyTanuki]

Sony always has controversial ads. They had one where some guy had a crown of thorns with playstation symbols on them in Rome, I believe. I find it funny that they keep getting publicity over these ads which make them work like Sony wants.

[Zoglog]

All I got to say..


Princeton:
Say, Kate, can I ask you a question?

Kate Monster:
Sure!

Princeton:
Well, you know Trekkie Monster upstairs?

Kate Monster:
Uh huh.

Princeton:
Well, he's Trekkie Monster, and you're Kate Monster.

Kate Monster:
Right.

Princeton:
You're both Monsters.

Kate Monster:
Yeah.

Princeton:
Are you two related?

Kate Monster:
What?! Princeton, I'm surprised at you! I find that racist!

Princeton:
Oh, well, I'm sorry! I was just asking!

Kate Monster:
Well, it's a touchy subject.
No, not all Monsters are related.
What are you trying say, huh?
That we all look the same to you?
Huh, huh, huh?

Princeton:
No, no, no, not at all. I'm sorry,
I guess that was a little racist.

Kate Monster:
I should say so. You should be much more
careful when you're talking about the
sensitive subject of race.

Princeton:
Well, look who's talking!

Kate Monster:
What do you mean?

Princeton:
What about that special Monster School you told me about?

Kate Monster:
What about it?

Princeton:
Could someone like me go there?

Kate Monster:
No, we don't want people like you-

Princeton:
You see?!

You're a little bit racist.

Kate Monster:
Well, you're a little bit too.

Princeton:
I guess we're both a little bit racist.

Kate Monster:
Admitting it is not an easy thing to do...

Princeton:
But I guess it's true.

Kate Monster:
Between me and you,
I think

Both:
Everyone's a little bit racist
Sometimes.
Doesn't mean we go
Around committing hate crimes.
Look around and you will find
No one's really color blind.
Maybe it's a fact
We all should face
Everyone makes judgments
Based on race.

Princeton:
Now not big judgments, like who to hire
or who to buy a newspaper from -

Kate Monster:
No!

Princeton:
No, just little judgments like thinking that Mexican
busboys should learn to speak goddamn English!

Kate Monster:
Right!

Both:
Everyone's a little bit racist
Today.
So, everyone's a little bit racist
Okay!
Ethinic jokes might be uncouth,
But you laugh because
They're based on truth.
Don't take them as
Personal attacks.
Everyone enjoys them -
So relax!

Princeton:
All right, stop me if you've heard this one.

Kate Monster:
Okay!

Princeton:
There's a plan going down and there's only
one paracute. And there's a rabbi, a priest...

Kate Monster:
And a black guy!

Gary Coleman:
Whatchoo talkin' 'bout Kate?

Kate Monster:
Uh...

Gary Coleman:
You were telling a black joke!

Princeton:
Well, sure, Gary, but lots of people tell black jokes.

Gary Coleman:
I don't.

Princeton:
Well, of course you don't - you're black!
But I bet you tell Polack jokes, right?

Gary Coleman:
Well, sure I do. Those stupid Polacks!

Princeton:
Now, don't you think that's a little racist?

Gary Coleman:
Well, damn, I guess you're right.

Kate Monster:
You're a little bit racist.

Gary Coleman:
Well, you're a little bit too.

Princeton:
We're all a little bit racist.

Gary Coleman:
I think that I would
Have to agree with you.

Princeton/Kate Monster:
We're glad you do.

Gary Coleman:
It's sad but true!
Everyone's a little bit racist -

All right!

Kate Monster:
All right!

Princeton:
All right!

Gary Coleman:
All right!
Bigotry has never been
Exclusively white

All:
If we all could just admit
That we are racist a little bit,
Even though we all know
That it's wrong,
Maybe it would help us
Get along.

Princeton:
Oh, Christ do I feel good.

Gary Coleman:
Now there was a fine upstanding black man!

Princeton:
Who?

Gary Coleman:
Jesus Christ.

Kate Monster:
But, Gary, Jesus was white.

Gary Coleman:
No, Jesus was black.

Kate Monster:
No, Jesus was white.

Gary Coleman:
No, I'm pretty sure that Jesus was black-

Princeton:
Guys, guys...Jesus was Jewish!

Brian:
Hey guys, what are you laughing about?

Gary Coleman:
Racism!

Brian:
Cool.

Christmas Eve:
BRIAN! Come back here!
You take out lecycuraburs!

Princeton:
What's that mean?

Brian:
Um, recyclables.
Hey, don't laugh at her!
How many languages do you speak?

Kate Monster:
Oh, come off it, Brian!
Everyone's a little bit racist.

Brian:
I'm not!

Princeton:
Oh no?

Brian:
Nope!

How many Oriental wives
Have you got?

Christmas Eve:
What? Brian!

Princeton:
Brian, buddy, where you been?
The term is Asian-American!

Christmas Eve:
I know you are no
Intending to be
But calling me Oriental -
Offensive to me!

Brian:
I'm sorry, honey, I love you.

Christmas Eve:
And I love you.

Brian:
But you're racist, too.

Christmas Eve:
Yes, I know.
The Jews have all
The money
And the whites have all
The power.
And I'm always in taxi-cab
With driver who no shower!

Princeton:
Me too!

Kate Monster:
Me too!

Gary Coleman:
I can't even get a taxi!

All:
Everyone's a little bit racist
It's true.
But everyone is just about
As racist as you!
If we all could just admit
That we are racist a little bit,
And everyone stopped being
So PC
Maybe we could live in -
Harmony!

Christmas Eve:
Evlyone's a ritter bit lacist!

[apokalipze2]

Sony seems desperate for attention. First it's all those lame ass quotes from their executives and now this.

[smellhasreturned]

what i dont see anything racist

only 2 humans

[CocheseUGA]

I'm not seeing anything racist. Perhaps it is because I am not looking for it?

[6669]

Yeah, that can definately be taken the wrong way.

[Metal Boss]

That bitch could grab me by the jaw any day

[epobirs]

In the location where this ad ran it isn't taken as rascist. It's just ply a bit of domination with the implication of upcoming 'hot girl-girl action.' If you've ever been to Amsterdam you'd see that this is a mild and understated way to draw attention to the advent of the white PSP with a bit of eroticism. This is a city where the red light district is a major tourist attraction.

[mykevermin]

This may be the appropriate place to ask - when has "the Morrissey" become the fucking avant garde hairstle for women? It's like a pompadour meets a mullet.

[argyle]

I'm not seeing anything racist. Perhaps it is because I am not looking for it?

What? Of course it's racist. Sony hates blacks...and whites. Hell, Sony hates everybody. Sony kicked my dog. Sony peed in my Cheerios. Fuck Sony.

[Requiem]

Oh man Sony :lol:

[Mr. Anderson]

http://pspupdates.qj.net/uploads/articles_module/7658_vatican_screen001.jpg

[crystalklear64]

Sony stole my bike.

[Graystone]

I'm not seeing anything racist. Perhaps it is because I am not looking for it?

Agreed, to me that symbolize the white psp is coming to take the place of the black one and its time for it to go. Or you could say that white psp is going to kick the black psps' ass.

I also thought that was a Black man until I read the article.

[CoffeeEdge]

Sony always has controversial ads. They had one where some guy had a crown of thorns with playstation symbols on them in Rome, I believe. I find it funny that they keep getting publicity over these ads which make them work like Sony wants.
Um, there is a difference between ads that are controvercially provocative, and ads that can clearly be interpreted as tasteless racism.


Anyways, it appears that there are more pictures (http://pspupdates.qj.net/Another-Unconventional-Ad-From-Sony-UPDATED/pg/49/aid/57882) in this series of ads...
http://img150.imageshack.us/img150/8903/pic3qjpreviewth3jd.jpg


Seriously, dude, what the fuck is Sony' ad firm smoking, that convinced them that a good way to advertise the white PSP would be to do photos of a black model and a white model duking it out? That just makes no fucking sense. No way anyone could be that dense.

[Ivanhoe]

what i dont see anything racist

only 2 humans


best reply ever.

Anyone who calls out racisim over this add IS a racist.


It is a stupid add but nothing to do with racism.

[spamjizz]

Im tired of all this PC bullshit. If the roles were reversed nobody would give a shit.

[mykevermin]

Im tired of all this PC bullshit. If the roles were reversed nobody would give a shit.

http://www.courthouseawarenessnews.com/Archives%20of%20campaign%20for%20county%20judge/Ostrich%20head%20in%20sand.jpg

I found you an avatar.

[magilacudy]

The only way that this ad is racist is that involves two people of different races. It would be naive to say that the ad isn't racially charged so to speak. Sony however would not give the green light to a campaign like this if it did not stir up at least some controversy. I think this shows some desperation on their part.

On a side note, does anybody remember a PSP vs DS video some gaming website made which had two girls dressed up as the handhelds fighting? I recall that one of the girls was white and the other black. I don't remember that being called 'racist'.

[vinhjdao]

On a side note, does anybody remember a PSP vs DS video some gaming website made which had two girls dressed up as the handhelds fighting? I recall that one of the girls was white and the other black. I don't remember that being called 'racist'.

Was the white DS whipping the black PSP?

I thought people saw the ad as racist because the white figure is in a dominating pose over the black figure, invoking the white guilt/black shame feelings over slavery.

Or am I totally missing the point and we're just calling it "two people duking it out?" Even if it might not be racist, any idiot can see that it _could_ be construed as racist by certain parties, so we have to conclude that the Sony PSP marketers are:

a) Sheltered idiots from society (likely)
b) Trying to stir controversy on purpose (just as likely)

[MarioColbert]

rac·ism http://cache.lexico.com/dictionary/graphics/AHD4/JPG/pron.jpg (https://secure.reference.com/premium/login.html?rd=2&u=http%3A%2F%2Fdictionary.reference.com%2Fbrowse%2 Fracist) ( P ) Pronunciation Key (http://dictionary.reference.com/help/ahd4/pronkey.html) (rhttp://cache.lexico.com/dictionary/graphics/AHD4/GIF/amacr.gifhttp://cache.lexico.com/dictionary/graphics/AHD4/GIF/prime.gifshttp://cache.lexico.com/dictionary/graphics/AHD4/GIF/ibreve.gifzhttp://cache.lexico.com/dictionary/graphics/AHD4/GIF/lprime.gifhttp://cache.lexico.com/dictionary/graphics/AHD4/GIF/schwa.gifm)
n.
The belief that race accounts for differences in human character or ability and that a particular race is superior to others.
Discrimination or prejudice based on race.

What the fuck are you smoking? Sony is up to their neck in their own bullshit, and you grab on to some picture? This isn't even a straw argument, it's flat out false. Racism? Why? Is it because a WHITE woman is holding a BLACK woman in the image? Oh, SHIT black people and white people exist! I think the word you are looking for, the mighty Gestapo of Political Corectness that does involve race is:


in·ter·ra·cial http://cache.lexico.com/dictionary/graphics/AHD4/JPG/pron.jpg (https://secure.reference.com/premium/login.html?rd=2&u=http%3A%2F%2Fdictionary.reference.com%2Fbrowse%2 Finterracial) ( P ) Pronunciation Key (http://dictionary.reference.com/help/ahd4/pronkey.html) (http://cache.lexico.com/dictionary/graphics/AHD4/GIF/ibreve.gifnhttp://cache.lexico.com/dictionary/graphics/AHD4/GIF/lprime.gifthttp://cache.lexico.com/dictionary/graphics/AHD4/GIF/schwa.gifr-rhttp://cache.lexico.com/dictionary/graphics/AHD4/GIF/amacr.gifhttp://cache.lexico.com/dictionary/graphics/AHD4/GIF/prime.gifshhttp://cache.lexico.com/dictionary/graphics/AHD4/GIF/schwa.gifl)
adj. Relating to, involving, or representing different races: interracial fellowship; an interracial neighborhood.



Now that I've handed your asses back to you, let me point out that Sony's intent IS to be "misunderstood" and to gain attention, as has already been pointed out quite a bit in this thread. All of your little OMG RACIST! discussions ensure that people see the stupid picture. The result, however, is that now I know that PSP White is coming, and have I been a consumer whore, I'd totally run out and get me one. If I was younger and a consumer whore (and most young people are) I'd beg my parents for a white PSP.


You all that say that Sony's marketing is awful and bad, consider this: I'm boycotting Sony (not really, but kinda). You shouldn't care, but my point is that I've been staying away from most of Sony's everything, including advertisements. However, Sony's marketing system ensures that someone sends me a link to this thread going "HOLY SHIT DID YOU SEE THAT?" In fact, I've also been forwarded this little "gem": http://crystaltips.typepad.com/wonderland/2006/02/new_psp_adverts.html

Sony Marketing: 1. My day being Sony-free: 0.



And prior to sharing your opinion of how racist and wrong Sony is, you might want to clean up your forum first, so that shit like this doesn't get through:

That bitch could grab me by the jaw any day




And now for the motherload:
I thought people saw the ad as racist because the white figure is in a dominating pose over the black figure, invoking the white guilt/black shame feelings over slavery.
BLACK SHAME FEELINGS OVER SLAVERY? Please. I really want you all to start proof-reading your shit before posting it anywhere. I know you probably go to a coffee shop, and read vampire books, which makes you feel intellectual. I know you think that your impeccable combination of English words has shone divine light into the heads of the other idiots on here that couldn't understand what was going on, but guess what, bitch? WRONG.

I hope all black people will now go and feel some shame for their ancestor's slavery, because Grand Knight vinhjdao says you should.

[sonderiaom]

This may be a little offtopic but this reminds me of that one southpark where chef is up-in-arms over the flag that he says is racist because it shows a black person being hung by a white group. However it later goes on that the kids who are fighting to keep the flag the way it is, never saw it as black vs. white, just person vs. person.

On that note however, there are equally better campaigns to use to sell this, one of which I think would be a ying-yang sign, trying to show that the "other half" is coming, but then again, I'm sure some slack-jawed yokel would say that that was racist in some way as well.

[Snake2715]

I am going to play devils advocate here. If they had two white chicks battling. One dressed in black and one dressed in white could it then be racists also? I mean why didnt they use a black woman for the black spot?

The whole add of two models battling to represent the color of a hand held game system is stupid to begin with.

[Kayden]

Don't you remember how much people bitched when the PSP came out here in just black? People made a big deal about not getting a white PSP.

So Sony is just capitalizing on what people want.

I am going to play devils advocate here. If they had two white chicks battling. One dressed in black and one dressed in white could it then be racists also? I mean why didnt they use a black woman for the black spot?

The whole add of two models battling to represent the color of a hand held game system is stupid to begin with.

[coltyhuxx]

oh boy do i hate racism - it's so ghey!

[Kayden]

oh boy do i hate racism - it's so ghey!

:lol:

You're right, homophobia is much better.

[MarioColbert]

:lol:

You're right, homophobia is much better.


As is the lack of a sarcasm radar, apparently.

[Snake2715]

Don't you remember how much people bitched when the PSP came out here in just black? People made a big deal about not getting a white PSP.

So Sony is just capitalizing on what people want.

Coming out with a white one isnt stupid at all and I totally agree with them on doing so.

Its the adds that I find dumb when they use women to protray a game system.

[crystalklear64]

Lawl I stole your bike.
He stole my other bike.