Originally Posted by bchampnd

I think these Gold Boxes have become a joke to the CAG community but, and this frightens me, games like Dance Central / Let's Dance / Zumba do actually sell well. They just appeal to a very different audience. CAG's get disappointed because the Gold Box events always seem to have the same games (or the franchise's newer edition) but I think these events are really targeted at the more mainstream and casual shopper.

Now that I've shifted most of my gaming over to PC, I've been pretty impressed by Amazon's sales. While they don't often reach the lunacy levels of the Steam summer or winter sales, the weekly deals are usually very good. I think that when people lobby for Amazon as retailer of the year, it's because of the PC deals and the pre-order bonuses (though most of those have slipped from $20 credit to $10 in the past year or so) and release date delivery for console games and not the Gold Box events.