How do so many cags buy this?
nothing slick about them. You don't get a bang for your buck, they're really overpriced, and you can get much better headphones at the same or lower price. It's the opposite of what this site really represents.
if you're interested in headphones, there's a great guide from head-fi.org. I'd suggest looking into it if you're interested in dropping that much on headphones anyways.