The ole' lady and I were hooked on this game. Newfound love recently with the DLC.
First bought a vanilla-flavored on clearance for $7.xx @ Target.
Played it out, beat the game, then loaned it to family who managed to "lose" it.
No sweat, because at the time ... we were so close to BF 2012 and snagged the GOTY version for $15 @ Walmart.
ALMOST blew $30 on it @ Gamestop knowing it was DEFINITELY worth it, until my better half reminded me I should "check on those cheap ass forums" I always browse from time to time.
At $20 I would rebuy for future "loaners" ...but I'm cheap and broke, hence my loyalty to this site and recommending this game.