If they don't track you, how else are they going to let everyone know that you are on facebook and like games? You do want all your friends to know that you like games, right? You also want them to know that you like games on the PS4, right?
Some of the stuff they said was cool, but the facebook shit irks me. Unless Kojima changes his mind about PC Metal Gear, I am going to sit the next gen out for a while. I can't think of anything that would make me want to buy faulty hardware that has no games again. Once they fix the hardware, drop the price, and release some games I might be interested.