Is Cheapy concerned that he may lose interest in the site, since he will not be able to take part in most of the deals? Or is the site still exciting for him to check up on? If I was in his situation, I think I would gradually lose interest in keeping the site up to date and eventually just sell it off to the highest bidder. That bidder would then decide to put a lot of flash based adds over two-thirds of the pages to capitalize on his investment. Then that bidder would get tired of dealing with the complaints and sell the site to CNET.
"Red-Headed Pain In The Ass" - Wombat