I'll tell you who the target audience for Edge is. People who want to read mature commentary on videogames, instead of puerile rubbish, like
"Graphics are really good. If you like games like this, you'll like this."

Honestly, you had trouble making sense of the review because it used big words? That doesn't reflect well on you, does it?

And Edge has for a long time held a very different scoring system to other outlets, where 5/10 is average. So a 7/10 is a game that's good, but unremarkable. It's not some kind of a mortal insult.