Love the free Dirt Cheap option, but I really want insurance on a $35 purchase but I'm not going to pay $3.29 extra for it.
A nice value add service for GoGamer on these Steam activation games would be to e-mail us the codes, or add them to our account login, or something then we get the game sooner and we are "insured" against loss.
And Warhammer isn't even an import. Get down to the $30 level on new-ish games, keep offering free ship, and I won't miss Circuit City competition for loss leaders as much . . .