Over Christmas, I got my in-laws and a couple other relatives on the Monoprice bandwagon. One got himself a new HDTV and Blu-ray player. He also got duped into buying a Monster HDMI cable from CC. I told him to take it back, and he bought himself a Monoprice HDMI for less than $10 shipped.
Same thing with my in-laws. They had bought a USB cable from Best Buy for their new printer. The new cable I ordered for them---less than $4 shipped.
Gotta love Monoprice.