For those with kids, this isn't a bad deal. Didn't see where MSRP dropped to $40 like UP as most places still have this listed at $50.
http://www.amazon.com/G-Force-Playst...48521&sr=1-148
Add the 10% off from ECA and you're set.
Personally, I'll get this when it's $10 like Bee Movie, Bolt, and others before it from Dreamworks and Disney. ;-)