Well they PM'd the website because Walmart and Fry's will match the price on the website in stores, or at least I think they will.
Also City of Industry BB doesn't have any Steelbooks at all. I bought them in other BBs and did a retro PM at Industry because it's right next to my work. If you want to find Monsters and Pinocchio use the stock checker on the BB website. It was extremely accurate when I was looking for my 3 Steelbooks.