Quote: Originally Posted by crazedracerguy Good Lord... Why do they even waste paper on a "Sale" ad when everything is full price?!? Weird.

They waste paper on their weekly advertisement. It is not an advertisement that is there to proclaim sales, but rather a vehicle for them to advertise certain products. Sometimes, that means putting items on sale to try to drive customers in the store. Other times, that means advertising that they are stocking certain items to make people want to come to the store. Of course, they will spin it like it is a good deal, every retailer tries to do so.