Thanks for the long reply. Glad you guys are doing good. After seeing tons of Blockbusters close, I thought an indie store would never survive.
Checked how far I am on Mapquest and I'm a lot farther than I thought. Still not too bad. About a 2 hour drive. I'll try to stop in on my way to/from a 49ers vs. Rams game or fishing trip. Still haven't found a place to go for midnight releases down here yet. Might have to pick Walmart :/
You probably don't need to, sounds like you are already doing really well, but put an employee on the stores Twitter. Free advertisement is always nice plus people can easily find out when events are, ask questions, drop some codes, have some contests, and be up to date with the store. Noticed it gets updated a little, but have somebody update it more often.