Just read the following on EA Insider Deals' facebook page!
Unlock 50% off Mass Effect, Bulletstorm, or Alice: Madness Returns + free shipping (US only). If we get 500 likes by Wednesday at 5 PM PST, we'll unlock the deal at that time.
UPDATE: Looks like they are giving out $10 coupons (off a $30 purchase) that can be used in December, with any game purchase this month.
Also FYI, the Best Buy TIV for Bulletstorm is $11, and Alice is $16
I'm not normally a flipper, but these could become quick rentals and then used in the 50% bonus on preorders thing.