Quote: Originally Posted by caltab ya, considering sony, best buy and gamestop all have it for 40, how do we know what the msrp it? I preordered along with hot shots in case it actually is 40. I'll cancel if their are any other deals at launch.

Maybe it is $40, I don't know. All I know is the price dropped to $30 almost everywhere after Sony announced the Vita lineup on PS Blog. Some places might be taking advantage by increasing the price though. For example Gamestop has the 4GB/8GB memory stick for $25/$35, $5 more above MSRP.