People will hack
things in order to pirate them but in the end that's just piracy.
I'm far more interested in making devices do things which the manufacturers don't officially support and absolutely nothing I'm talking about infringes on any copyrights or the like. The tools, the apps, the operating systems, etc. = all freely available from the creators.
Right now I have my Kindle Fire partitioned with CM9 Nightlies and Jelly Bean that I'm building myself.
My interests with the OUYA involve similar outcomes of reworking internal storage partitions for use with running Ubuntu natively or turning it into a media center or a little bit of all that depending on how external storage is handled.
It's a $99 SFF PC which encourages me to hack it to bits basically.