$299 for entry level Wii U package. $349 for the deluxe package including a game, 4x storage, enrollment in Nintendo premium rewards, etc.

But they priced it so you have to buy the $349 package unless you're an idiot.

IT came in higher priced than I thought it was going to come in. I thought they would hit $249.

I did notice that Reggie specifically said MSRP when announcing the pricing in a way that led me to believe that there is room for deals on this thing up front for retailers to offer.