That the pre-orders sold out in a week makes me really think they did a relatively low number of pre-orders as a "test" to gauge interest, hype ("ALL PRE-ORDERS SOLD OUT!!!!"), and wet the appetite of retailers. Like I bet Nintendo dug their feet in the ground, allowed Amazon to see all the dollars that went to other retailers in the pre-sale, and refused to negotiate down in price. Nintendo can pretty much dictate the margin they want now to anybody who wants in and the retailers will probably need to make up the difference with Bundles.