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White Day is a festival that was created by a concentrated marketing effort in Japan. White Day is celebrated in Japan and Korea on March 14, one month after Valentine's Day. On Valentine's Day, women give gifts to men; on White Day, men who received chocolate on Valentine's Day return the favor and give gifts to women. This holiday is starting to gain popularity in Hong Kong, where Japanese influence is strong.
There are many theories about the origins of White Day, but according to one, the holiday began in 1965, when a marshmallow maker started marketing to men that they should pay back the women who gave them chocolate and other gifts with marshmallows. Originally it was called Marshmallow Day, and later it was changed to White Day.
Soon, the chocolate companies started realizing that they could capitalise as well on this day, and began marketing white chocolate. Now, Japanese men give both white and non-white chocolate, as well as other edible and non-edible gifts, such as jewellery or objects of sentimental value, to the women who gave them chocolate on Valentine's Day a month prior.

Marshmallow =White Day

Thank you wikipedia.

your wiki-welcome

makes sense..

Wow, another fake holiday Sweetness day anyone?

There should be a handjob day. If Hallmark can make them up, why not the rest of us?

dodged a bullet on that one, I thought this was a post about a group of people trying to hold a set day to celebrate white vaules, I think im watching too much news lately.

Won't be long before Japanese women become like American women, and say "what you get me for sweetest day."