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BUNGIE AND ACTIVISION ANNOUNCE EXCLUSIVE, WORLDWIDE PARTNERSHIP 10-Year Alliance Expands Global Reach for Leading Game Developer Across Multiple Platforms Kirkland, WA and Santa Monica, CA – April 29, 2010 -- Bungie, the developer of blockbuster game franchises including Halo, Myth and Marathon, and Activision, a wholly owned subsidiary of Activision Blizzard, the #1 online games publisher (Nasdaq: ATVI), announced today that they have entered into an exclusive 10-year partnership to bring Bungie’s next big action game universe to market. Under the terms of the agreement, Activision will have exclusive, worldwide rights to publish and distribute all future Bungie games based on the new intellectual property on multiple platforms and devices. Bungie remains an independent company and will continue to own their intellectual property. Additional terms of the agreement were not disclosed. The groundbreaking alliance will provide Bungie its first such partnership since splitting off from Microsoft in 2007, significantly broadening its global reach by providing the resources and support to develop, distribute and release games worldwide on multiple platforms and devices. Activision will broaden its portfolio with a new franchise from one of the industry’s most creative, successful and proven studios, whose games have sold more than 25 million units worldwide. To date, Bungie’s Halo games have generated approximately $1.5 billion in revenues, according to The NPD Group, Charttrack and GfK. Activision expects this agreement to be accretive to its operating margins as of the release of the first game. “We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise,” said Harold Ryan, President of Bungie. “From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences.” “Bungie is one of the premier studios in our industry and we are extremely pleased to have the opportunity to work with their talented team over the next decade,” stated Thomas Tippl, Chief Operating Officer of Activision Blizzard. “Bungie has developed some of the most compelling and successful games, multiplayer experiences and thriving fan communities, and this alliance underscores our long-standing commitment to foster the industry’s best creative talent. Our unprecedented partnership with Bungie will enable us to broaden our pipeline of exciting new games as we continue to strengthen our industry position and pursue long-term growth opportunities.”

http://www.bungie.net/News/content.a...news&cid=25920

WoW.

You've got to be kidding me...

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

Wow, pretty awesome. I hope this works out well for Activision.

I really hope this doesn't up Bungie.

World of Halo-craft????

Seriously, I hope Activision doesn't ream Bungie.

Bungie is to Activision as Rare is to Microsoft.

Call of Duty: Combat Evolved

OH WHAT THE HELL.
This is total bull, this would be like a good april fools joke. But now its just crappy.

You know, I always sorta thought this might happen. But it still sucks. 10 years is quite a while. It's not even a specific game deal. It's a 'we own your asses for 10 years deal'. And given Activision's history with developers, this is not good news for them. You can say all you want about 'Bungie owns their IP, they're still indepdent, yada yada yada'; but keep in mind this is Activision. This company is about to close its' most profitable developer.

I love this gen. Never has there been so much drama and sillyness. I think the only people who are really upset about this are the microsoft brotheren, i mean this means more people get to play bungies next game, and now thats a bad thing amirite? Of course i'd be equally pissed if sony lost say Naughty Dog, but that isnt happening.

At this point, i am hoping the rumors of microsoft dropping the Xbox name from the 360 slim becomes true and that they re-launch the system under the 360 brand, with natal to try and steal some of that wii audience. It would be so epic to see unfold.

Originally Posted by blitz6speed I love this gen. Never has there been so much drama and sillyness. I think the only people who are really upset about this are the microsoft brotheren, i mean this means more people get to play bungies next game, and now thats a bad thing amirite? Of course i'd be equally pissed if sony lost say Naughty Dog, but that isnt happening.

I think most people are upset because they are joining Activision; not because they will be making games for multiple platforms.

Bungie clearly must not follow video game news, especially over the last month...

Pretty surprising to me that Bungie would want anything to do with them after the mess with Infinity Ward.

Originally Posted by Puffa469 Bungie is to Activision as Rare is to Microsoft.

you.

Leave Rare out of this.

I can see where this is going...

"Bungie employees leave over unpaid royalties, Activision announces 3 new Halo games for 2011"

Haha... way to choose a winner Bungie!

How is bungie under ms different from IW? They are force to work on more halo, with ms milking the series with halo war, halo mmorpg