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Ubisoft's Environmental Drama

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Old 05-13-2010, 05:17 PM   #1
Ubisoft's Environmental Drama

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For the original article with properly formatted pictures and text:
http://gamerfill.com/node/149

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Last month when Ubisoft made the decision to cut their global footprint by getting rid of game manuals from the Xbox 360 and Playstation 3 editions of their games, nobody really noticed.
Until now, that is: This month's edition of the Game Informer magazine features a rather blunt article from Andy McNamara, the editor-in-chief of GI, of all people. He didn't seem to like the move very much:

Andy McNamara "Not to sound like Andy Rooney or some consumer monster who isn't Earth-conscious, but I find it hard to believe that game manuals are killing mother Earth when there are about a million other far more grievous offenses taking place each and every second of every day." bolstered Andy during the article.
While yes, he's right, game manuals aren't solely responsible for the situation that our environment is in, it's a commonly-known fact that these "little things" such as removing paper game manuals from cases, can amount to huge impacts when combined with the efforts of other "little things."
According to Ubisoft's press release: "...producing one ton of paper used in Ubisoft’s game manuals consumes an average of two tons of wood from 13 trees, with a net energy of 28 million BTU’s (equivalent to average heating and energy for one home/year), greenhouse gases equivalent of over 6,000 lbs of CO2, and wastewater of almost 15,000 gallons."
Ubisoft says one ton of paper is equivalent to saving one home's heating energy output for a full year. That's doesn't sound like much at first, does it? So let's do some quick math: The average game manual weighs around 1.5-2.5oz; primarily consisting of paper. There are 32,000oz in a single ton. Therefore, 32,000oz divided by 2oz is 16,000 game manuals in a single ton.


Ubisoft's "Just Dance" Now, according to further press releases by Ubisoft, they've sold over 2,000,000 million copies of "Just Dance." Keep in mind this title is for the Wii only, so it would not be affected by this move, which is the exact reason I'm using it as the example. With Just Dance alone, they could have saved the heating costs of 125 homes for a full year.
And remember, that's only accounting for one game. When you factor in the concept that doing eco-friendly moves like this are contagious, then it's only a matter of time before all of the other major gaming companies start doing it too, for all of their titles.
Considering the amount of major games that are released on a yearly basis, that small figure of 125 homes would undoubtedly reach the tens-of-thousands mark, if not more.
Now that sounds worth it to me.
Because that's the whole point of the state of our environment: there is no "single" way to cure it. As you said yourself, "every little bit counts," and if those little bits don't start happening immediately, our planet will be uninhabitable within the next century.
I'll even side with you on the topic of electronic articles like GamerFill are worse for the environment than a recyclable paper magazine like Game Informer (at least until alternative forms of energy power our laptops), but facts are facts: this is a smart move for the environment, and for Ubisoft for that matter.
Sure, you won't have that same kind of "new game" experience when you open the game, (and by the way, that new game smell you were talking about is produced by the shrink wrap) but who really cares? It would be different if we were talking about the disc cover art, but we're not. You will probably never look at that manual ever again after the first time, and above all else, Ubisoft said that the manuals will still be digitally available in the game anyway.
Long story short, I think we can sacrifice the "bummer" of losing our game manuals for a greater good, say, the environment?
All in all, Andy, I do have something positive to say: Nice glasses. Are those Ted Baker? If so, I wear the same kind. (Except mine are blue)
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Old 05-13-2010, 05:25 PM   #2
Wow. I like my manuals and all, but they should have just thought of a new way to print out "eco-friendly" manuals lol. For instance, hemp is a great alternative to trees.
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Old 05-13-2010, 06:08 PM   #3
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Originally Posted by punklivz View Post
Wow. I like my manuals and all, but they should have just thought of a new way to print out "eco-friendly" manuals lol. For instance, hemp is a great alternative to trees.
Haha, that'd be a little hard to print on hemp. But would be cool nonetheless.
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Old 05-13-2010, 06:20 PM   #4
game manual, go digital, put it on the disc. end drama, go planet.
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Old 05-13-2010, 06:24 PM   #5
I fully support it. I haven't earnestly read a game manual since I was 14.
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So now I don't ing care about it anymore because he disrespected killzone fans.
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Old 05-13-2010, 06:37 PM   #6
This was discussed quite a lot when the news first broke. While there was no consensus as to whether or not it was a good move, we were all in agreement that the only green Ubisoft cares about is the money they get to keep in their pocket from reduced costs.
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Old 05-13-2010, 07:43 PM   #7
Post your stuff on the blogs, not here. We already have a thread on the Ubisoft manual news.
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Old 05-13-2010, 08:34 PM   #8
I like reading my game manuals but it doesn't bother me to much.
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Old 05-13-2010, 09:31 PM   #9
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Originally Posted by Salamando3000 View Post
This was discussed quite a lot when the news first broke. While there was no consensus as to whether or not it was a good move, we were all in agreement that the only green Ubisoft cares about is the money they get to keep in their pocket from reduced costs.
I was just going to say this. I'm sure the CEO is getting an extra fat bonus this year.

Now imagine if they divvied the money up among every Ubisoft employee. Wouldn't that be revolutionary?
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Old 05-13-2010, 09:54 PM   #10
Imagine the resources that would be saved if they stopped making pants-shitting awful games like Just Dance.
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Old 05-13-2010, 10:19 PM   #11
why post a photo of Andy McNamara ? it screams of flame bait one would expect from the gamer community based on apearance. It make the whole article seem lame.
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Old 05-13-2010, 11:33 PM   #12
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Originally Posted by KingDox View Post
why post a photo of Andy McNamara ? it screams of flame bait one would expect from the gamer community based on apearance. It make the whole article seem lame.
Unfortunately I couldn't fix the size of his photo in my post here. In the actual article it is properly sized and aligned correctly so as to not stand out as strongly.

I merely posted his picture so people could put a name to a face, not to insinuate any kind of flaming or bashing. In fact, I love Andy, he's a great writer.
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Old 05-14-2010, 02:47 AM   #13
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Originally Posted by Ownaholic View Post
Unfortunately I couldn't fix the size of his photo in my post here. In the actual article it is properly sized and aligned correctly so as to not stand out as strongly.

I merely posted his picture so people could put a name to a face, not to insinuate any kind of flaming or bashing. In fact, I love Andy, he's a great writer.
the guy needs to learn how to comb his hair each morning. good columns though.
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Old 05-21-2010, 08:49 AM   #14
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Originally Posted by Mospeada_21 View Post
the guy needs to learn how to comb his hair each morning. good columns though.

Yeah, he's definitely got the "I'm old as dirt but I can still be hip if I really really try" look.

I'm going to miss my manuals if they do indeed go the way of the dodo. I only own one Ubisoft game and don't plan on buying anymore, but I do believe that other companies will eventually follow suit. I do love the planet, though I don't think Ubi is doing this because they care about the environment.
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Old 05-21-2010, 04:36 PM   #15
Imagine all the Plastic Ubisoft would save if they stopped making IMAGINE! and PETZ! games?
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