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Bad marketing?

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Old 03-25-2004, 12:00 AM   #1
Bad marketing?

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I'm convinced now that UbiSoft is the worst at making commercials for it's games. First, I think reading that the reasons Good and Evil failed was because bad marketing and it didn't really appeal to anyone. I'm not sure is this happened with POP, but it might've. Then the RS6 for Xbox came out and was one about every channel EVERY COMMERCIAL BREAK. It was horrible hearing the "My country tis of thee...." each time, I'm not unpatriotic, but I don't like to have my glass crack over and over. Then, I just saw the RS6 for PS2 commercial. One word for that commercial; corny. When the hell is UbiSoft gonna get it right?
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Old 03-25-2004, 12:04 AM   #2
I agree. The commercials can make AND break a game.
*flashback of Mario Sunshine commercial*...
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Old 03-25-2004, 12:09 AM   #3
I disagree.

I doubt that the percentage of people who buy games based on commercials is more than 20%
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Old 03-25-2004, 12:20 AM   #4
BG&E failed because there was too many better games being released during that time. With the internet I doubt a lot of gamers pay attention to TV commercials, they are prolly posting on forums or reading articles on games they plan to buy.
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Old 03-25-2004, 12:33 AM   #5
I disagree, a large majority of gamers just buy games off of the marketing. People only ask questions about the games with the cool comercials. I believe that 20% is the group that does look at reviews and forums. You may hate the rs3 ad but that game sells very well.
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Old 03-25-2004, 12:44 AM   #6
Quote:
Originally Posted by BULL_Ship
a large majority of gamers just buy games off of the marketing.
Where is your evidence for that?

The fact is that most gamers know what games are coming out and what games they plan on getting months before the first commercial for said game hits the air.

And I base my statement on the fact that most games don't have TV commercials made for them.
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Old 03-25-2004, 12:48 AM   #7
Quote:
Originally Posted by Scrubking
Quote:
Originally Posted by BULL_Ship
a large majority of gamers just buy games off of the marketing.
Where is your evidence for that?

The fact is that most gamers know what games are coming out and what games they plan on getting months before the first commercial for said game hits the air.

And I base my statement on the fact that most games don't have TV commercials made for them.
Two words: True Crime
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Old 03-25-2004, 12:54 AM   #8
At least Rainbow Six 3 got marketed on the consoles. The PC got none
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Old 03-25-2004, 12:56 AM   #9
haha true crime is a good example of a game selling on a commercial, i played the demo before the commercial and it sucked, but when i saw the commercial i thought it looked pretty cool...so i popped the demo back in, but it still sucked Xop
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Old 03-25-2004, 09:45 AM   #10
Quote:
Originally Posted by st0neface
Two words: True Crime
Word. My favorite part of that commercial

"**** [4 stars]
Maxim Magazine"

"Winner of some award
Spike TV Video Game Awards"

WOOOOWWW!!!! I've decided any game that cites a Maxim or Stuff review in their commercial is instantly suspect.
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Old 03-25-2004, 10:13 AM   #11
Also look at Enter the Matrix. That game sold tons of copies regardless of the fact that just about every reputable gaming site and publication panned it.
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Old 03-25-2004, 10:27 AM   #12
I don't think it was marketing that sunk BG&E. I'm on record as saying the game is quite awesome indeed, but I just finished it a day ago with all pearls and animals found and it still took me under 9 hours. Now, it was my second playthrough, so I might have shaved a couple hours off my first time, but the fact is the game is a little on the short side and everyone and their mother belabored that point to no end. I think that word of mouth turned most people off more than anything. Of course, we'll never know if it was that or the glut of great games around the holidays that sunk it since Ubi totally pussed out and slashed the price within the first 2 months. I can't figure out why the hell they did that so quick, especially when they're in a position to make retailers do what they want (with Pandora Tomorrow coming down the line, I mean.)
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Old 03-25-2004, 10:29 AM   #13
I liked the PoP advertisments. Hell, I can still remember the arabian-style techno beat going on in the background. At one point, they ran a 3 minute commercial on Cartoon Network or Comedy Central that was pretty amazing.

BG&E, however, got no push. Sad, too, since it's a great game.

They did throw a decent amount of cash behind RS3, although plagued with inaccuracy to the book! Dieter Weber was a sniper, dammit.

Overall, though, Konami is far worse at advertising than UbiSoft will ever be. Can anyone remember seeing an ad for MGS1, 2, or TTS? I think I remember seeing a commercial or two for Castlevania LOI, but that's about all I can remember from the last year or so.
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Old 03-25-2004, 10:30 AM   #14
Quote:
Originally Posted by FlipSide
BG&E failed because there was too many better games being released during that time. With the internet I doubt a lot of gamers pay attention to TV commercials, they are prolly posting on forums or reading articles on games they plan to buy.
Okay.. no. If they were online reading articles and posting on message boards, they would have heard how kick-ass PoP and BG&E were, not the other way around. They're making their purchases based on something other than internet articles and forums.
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Old 03-25-2004, 10:33 AM   #15
Quote:
Originally Posted by wubb
Quote:
Originally Posted by st0neface
Two words: True Crime
Word. My favorite part of that commercial

"**** [4 stars]
Maxim Magazine"

"Winner of some award
Spike TV Video Game Awards"

WOOOOWWW!!!! I've decided any game that cites a Maxim or Stuff review in their commercial is instantly suspect.
Same can be said about any movie that MTV does a "making of" special about.
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Old 03-25-2004, 11:06 AM   #16
Quote:
Originally Posted by Scrubking
The fact is that most gamers know what games are coming out and what games they plan on getting months before the first commercial for said game hits the air.
No, most gamers are in the mainstream group. They buy games ONLY on the basis of commercials, magazine ads, box art, and peer pressure.

Your comment was just want you want, not reality. Next time do some market research.
And don't defend your comment, it will just make you look like an idiot.
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Old 03-25-2004, 11:28 AM   #17
Quote:
Originally Posted by Quackzilla
Quote:
Originally Posted by Scrubking
The fact is that most gamers know what games are coming out and what games they plan on getting months before the first commercial for said game hits the air.
No, most gamers are in the mainstream group. They buy games ONLY on the basis of commercials, magazine ads, box art, and peer pressure.

Your comment was just want you want, not reality. Next time do some market research.
And don't defend your comment, it will just make you look like an idiot.
Uh... shouldn't you have included a source for your information then? Seems kind of hypocritical to just pull your own stat out of thin air and call someone an idiot for doing the same thing.
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Old 03-25-2004, 11:48 AM   #18
Quote:
Originally Posted by Quackzilla
Quote:
Originally Posted by Scrubking
The fact is that most gamers know what games are coming out and what games they plan on getting months before the first commercial for said game hits the air.
No, most gamers are in the mainstream group. They buy games ONLY on the basis of commercials, magazine ads, box art, and peer pressure.

Your comment was just want you want, not reality. Next time do some market research.
And don't defend your comment, it will just make you look like an idiot.
This thread was specifically about TV COMMERCIALS as was my comment. If you would pull your head out of your ass you would see that you ing moronic troll.
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Old 03-25-2004, 11:53 AM   #19
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Old 03-25-2004, 11:54 AM   #20
Quote:
Originally Posted by SolinariDotCom
Quote:
Originally Posted by FlipSide
BG&E failed because there was too many better games being released during that time. With the internet I doubt a lot of gamers pay attention to TV commercials, they are prolly posting on forums or reading articles on games they plan to buy.
Okay.. no. If they were online reading articles and posting on message boards, they would have heard how kick-ass PoP and BG&E were, not the other way around. They're making their purchases based on something other than internet articles and forums.
Ehh. no, they were busy buying GTAP, Crimson Skies, Castlevania:Loi, RS6, Mario KartD.. I need to go on? They were all released within the same timeframe
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