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I just pulled this from the Toys R Us weekly ad. It states that if you buy Madden 13 for $59.99 (PS3/360) you get a $10 GC and free strategy guide. This is a $29.99 value. The game releases on Tuesday 08/28.

T&C state that only one GC per guest and that since it's a promotional gift card it isn't immediately activated.

Rest of deals from the ad:

Buy 1 Get 1 50% off all Skylanders figures.

Buy the 4GB Xbox 360 Kinect bundle for $299.99, get a $25 Toys R Us gift card.

Bottom of ad:

Now, we price-match everything! Visit our store, bring a competitor's ad and we'll price match it! See a Team Member for details.

Also, these are the pre-order prices of Madden 13 on toysrus.com right now:
$44.99
$37.49
Vita version $29.99
There is probably zero chance of combining the low pre-order price with the in-store bonuses. If you're just looking for a low price on Madden, go with the online pre-order.

Originally Posted by LouieT Rest of deals from the ad: Buy 1 Get 1 50% off all Skylanders figures. Buy the 4GB Xbox 360 Kinect bundle for $299.99, get a $25 Toys R Us gift card. Bottom of ad: Also, these are the pre-order prices of Madden 13 on toysrus.com right now: $44.99 $37.49 Vita version $29.99

^ Those have been the online prices for Madden for quite some time. Most likely they won't drop the online price on Tuesday; that typically stays for a week or so. But because it says online only it will be very difficult to get them PM in store and near impossible to get them to PM instore AND give you the $10 GC.

Suppose it is worth a try though.