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It only been one short year since CAG Comic #1 was released. At this rate, we should have a series going by 2040.
Drawn by our very own WhipSmartBanky, #2 is based on Best Buy's Customer Centricity program and a related document that was leaked to CAG. If you are not already familiar with Best Buy's new strategy, I recommend first reading the article below before viewing the comic.

During the first CAGcast, I mentioned receiving a leaked Best Buy document, which dealt with their controversial Customer Centricity program. For those who have not already heard, the program is based on consultant and professor, Larry Selden’s “Angel Customer/Demon Customer” theories. Best Buy is attempting to easily identify who their Angel Customers (most profitable) are, and cease doing business with their Demons/Devils (least profitable). They have separated the Angels into 5 different groups and are currently building and converting stores (mostly in California) specifically tailored to serving their Fab 5.

The document, which was provided to Best Buy’s largest suppliers, discusses how important the Customer Centricity program is to Best Buy’s future and provides detailed information on the customers they will be focusing on. This is an attempt to better inform suppliers on products that will be more likely to appear in the newly focused Best Buy stores. The scary part is that it appears this document was sent to major video game publishers as well. Hopefully we won’t be seeing games published based upon Customer Centricity research.

Here are Best Buy’s target customers:

1) Barry is male with money to burn, age 30+ usually married with kids. He purchases pricier items, like fancy home theaters and wants personal service from a male salesperson

2) Buzz is male in his low 20’s to 20 years old, single or married without kids and spends most of his time and money on technology and entertainment.

There are three versions of Buzz:
Fun Buzz puts entertainment purchases first, plays with tech in-store, and looks forward to “New Release Tuesday”.
Status Buzz needs the latest and greatest gadgets so he can show off the latest gadgets to his friends.
Responsible Buzz is the most CAG-like of the bunch. He is in no rush and makes sure he is making the right purchase.

3) Ray is a married male low 30s to mid 50s who needs to convince Mrs. Ray (who is looking for family value) before purchasing.

4) Jill is an upper-middle class mom who typically doesn’t like the Best Buy experience; needs female personal shopping assistants who treat her with respect to help with digital photography, kitchen and laundry products.

5) Best Buy for Business is small business customers, many who work out of their home (like me!).
They are likely to react well to a personal business consultant salesperson and Best Buy’s technical support service, named Geek Squad.

It’s too early to tell if the millions Best Buy is spending on research and implementation of Customer Centricity will pay off. Will Best Buy be able to employ (and retain) the types of sales force needed for this ambitious plan? Will customers react favorably to being catered to, or will they prefer a more hands-off approach found at stores like Walmart and Target? The numbers from Best Buy’s test stores look promising, but I can’t help but feel that this might be the marketing equivalent of killing a fly with a hand grenade.

That was great, nice job guys.

I only shop at Best Buy when I want to use the GGC.

very nice - and appropriate to the struggle some of us have been having with BB lately... us demon customers that is.

Originally Posted by CheapyD 4) Jill is an upper-middle class mom who typically doesn’t like the Best Buy experience; needs female personal shopping assistants who treat her with respect to help with digital photography, kitchen and laundry products.

What a great stereotype.

Best Buy putting women in the kitchen and doing the wash... is this 1940?

I just noticed that the weapon the Best Buy employee is holding in frame 6 is a revolution controller, thats pretty darn funny

LOL. Very funny.

I'll just stay a devil customer.

Originally Posted by fatherofcaitlyn I'll just stay a devil customer.

It's tough being a devil customer today, though. You've got more competition from increasing numbers of CAG bargain shoppers, and BB is offering less and less in the way of deals (as evidenced by the slim pickings at their recent sale).

Very funny strip. Good job.
Devils are here to stay. I will keep doing my devil ways as usual.

Nice! Great Job!

good stuff

Originally Posted by MaxBiaggi3 It's tough being a devil customer today, though. You've got more competition from increasing numbers of CAG bargain shoppers, and BB is offering less and less in the way of deals (as evidenced by the slim pickings at their recent sale).

You must keep faith in these troubled times.

1. Not every cashier knows a pricematch and a coupon aren't stackable.

2. The coming of the 360 shall unleash a tidal wave of cheap games because BB et all will put their hopes on Madden 06 360, Perfect Dark Zero and dozens of average titles.

3. Stupid people breed faster than smart people.

Originally Posted by Roufuss What a great stereotype. Best Buy putting women in the kitchen and doing the wash... is this 1940?

Not to mention it's the ONLY category for women that is presented by the market research!

Originally Posted by mykevermin Not to mention it's the ONLY category for women that is presented by the market research!

There is kind of a Mrs. Ray segment too. She is the wet blanket that makes you get the 32" TV instead of the 42".

it was very entertaining. thanks!

stereotypes make me sad and are the reason I don't go to Best Buy.

Great stuff gents!!! Worst Buy is probably pissed about this one. Oh well F'em.

I been trying to stay away from Worst Buy for the past two months, but had to go this week when they had a sale of $9.99 DVD's. Oddly enough, it seems like most of them will be showing up on Cinemax in the next few weeks/months if you watch that channel often.

Ever since Circuit City moved into relatively the same area I've been going there instead.

I'm sure BB loves me, I've spent thousand of dollars there over the years (although much less since I found out about CAG.com).

Originally Posted by CheapyD There is kind of a Mrs. Ray segment too. She is the wet blanket that makes you get the 32" TV instead of the 42".

Well, yes, I did see that. However, the customer identification focused on the man; "Mrs. Ray" was treated more like an appendage than a person (not to mention her role was not to make any purchases, but to restrict Ray from superfluous spending).

So, with women, it's evidently Oreck vacuums, washing machines, or nothin' at all.