Basically preorder any game on that list and use BTENDHE54 to get $12 off the preorder. You have to get an email with this code for it to be active on your account though.
If this has been posted already, let me know and I'll lock the thread, otherwise this is a great deal for Last Story and Dragon's Crown.
EDIT**** If the link is broken, just search Preorderpromo to find all the items that are part of the promotion.
Edited by Gosha, 25 June 2012 - 10:56 PM.