Played lego batman for 2 hours and this service used up almost 5 gigs of bandwidth. Those of you with download cap might want to be careful with this thing.
To get "Smack Talker" you need to set your profile and comment privileges public and then post on friends wall. It then will unlock and you can delete your comment after you get it.
You don't need to buy it. 1 strike for not paying is nothing. BTW, if you are a chicken you can cancel the bid until 12 hours before the promotion ends, but obviously won't get the game.
I do hope that this promotion generates enough publicity that someone who wants to donate the money will...