I just saw this deal at the Sam's Club in Charlottesville, VA. A good discount for a Nintendo game. I am not sure how widespread this is, but I would have sprung on it if I didn't already have it.
If you have a PSP and you haven't played Valkyria Chronicles, I strongly recommend taking this great chance to pick up the sequel for a great price! If you have played the original (like me) you're probably already downloading.