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I'll be honest, this contest is pretty bonkers. It might be one of the best ive seen on the site in a while, but i will say this - i hope that whoever does win (and god bless them!) is someone who could really use those items, either as Christmas gifts or something of that ilk. Like a parent...

I work in Digital Display Media, so for me, Wombat's discussion of the cost for Gawker vs traffic was actually a nice way to tie my work and personal life together! Though, a CPM is the only way for that set up to work, as CPC or CPA would just come at too high a premium for that cost method to...