As per the printable coupon (with the universal barcode number):
"Offer available in store only. Excludes baby food, diapers, formula, wipes, Unbeatable Price items, Ameda,
Baby Jogger, BOB, Britax, Bugaboo, ERGObaby, Medela breast pumps, Mamas & Papas, Maxi-Cosi car
seats, Motorola, Pediped...