When I was at the Best Buy near me in Patchogue, NY, I noticed they had BK Origins marked down to $9.99. The little game tag divider thing wasn't the normal one but a computer printed sticked that said "Was: [however much it was] Now: $9.99" So I doubt it's universal. But if you have a BB near and you want the game, it's cheaper than the $15 clearances at other stores.