It actually appears to be $34.99 + tax out of pocket. The $5 reservation seems to just get you the $25 coupon towards the purchase of the game, which means you have to still have to pay an additional $29.99.
Also, the deal is Xbox 360 only as detailed below:
* Reservation offer good 8/7 – 8/9 for MADDEN NFL 10 for 360! $5.00 deposit required. A reservation receipt will be provided and acts as your $5.00 deposit and a $25.00 coupon good towards the purchase price of one NEW copy of MADDEN NFL 10 for 360 at $59.99. How the math works: $59.99 - $5.00 deposit - $25.00 credit = $29.99 (plus applicable taxes) YOUR RESERVATION RECEIPT MUST BE PRESENTED WHEN PICKING UP THE GAME. Reservation offer available in-store only. You must pick-up your reservation between 8/14/09 – 8/30/09. Limit one reservation offer per customer. See reservation receipt for complete details. Offer subject to change or end at any time. Not responsible for manufacturers delays or cancellations.
Edited by shipwreck, 07 August 2009 - 11:38 AM.