The shipping turns out to be around 2.50 per movie. That's actually quite solid. If he shipped it Media Mail, people would bitch about it taking too long. And the pricing wouldn't actually dip much lower.
He'd need an agreement with the USPS or a third-party shipping service for shipping to go lower, which costs money as he'd have to promise a certain amount of packages per time period.
If you guys want shipping to be lower, offer a viable solution.
On some of the medium-range orders, I think he could definitely stick a bunch of movies into a USPS flat-rate box. And what's that nowadays? Like $10? I know I put a lot of PS2 games in one once. Something like a dozen, and that was with some packing material. So, he could definitely go that route for some of the orders. Like I alluded to, haven't used those boxes in a long time, so I don't know exactly how much they are or how much you can jam in there, but I think it's a good option.
On the same hand, again, he's a small business. As he has mentioned in the past, he has a very simple shipping price algorithm set up based on weight (pounds). That's why when I ordered a few things from him one time, they were all very lite items, so the shipping was still $5 total. It's not like he's gonna sit there and add up the shipping cost for every, single order. He might be small, but he still isn't you or me selling a few things a week on eBay. And he certainly wants to make sure he doesn't take a hit on the shipping.
And honestly, let's face it, he's trying to drum up business. He says the movies are $2, and it draws interest. And hopefully, people aren't turned away by the added shipping costs. Apparently, they aren't, because he's had that site open for over a year. At the end of the night, as I and others have mentioned numerous times, look at the cost per item. Does it really matter if he offers it to you for $0.01 plus $4.99 shipping or $5 and free shipping? Does it really? Either, you want the item at $5, or you don't. And if you don't, move along. You don't need to bash the guy.