Trust me... the loss is not nearly as significant as you think it is.
It costs a lot of money to improve your brand, and if SHC Gamer can control this with positive in-stocks and mostly (in the end) positive consumer feedback, it will be a comparative bargain.
Makes a ton of sense, along with your other post above.
Done properly, as it is via the SHC crew and the over-the-top unique execution,
the research and insight into gamer needs and trends has to yield
a very accurate read on a market in which they are looking to increase their share.
Spending a lump some is so much more vague than what this thread and their
blog and everywhere it all has branched will generate in regards to research.
Even with the cheapest price bottom line scenario that often trumps all
for folks at the level of obsession/awareness that helps
makes this board as amazing as it is [not perfect, none are], a company
with no prior experience now has an abundance of valid data,
especially in regards to what it will take to keep us after these
unbelievable prices fall more in line with what we would still be willing to pay.
Throw in some loyalty programs and permanent shipping incentives,
and they could greatly close the gap. I never thought that GS
had it in 'em, but they have been really taking to AZ as of late, so anything is possible.
I would imagine there is something to be learned for any vendors
who caught a whiff of the mayhem SHC/Kmart have whipped up here.