Yep, let's put this one to bed
SHC - got my FF13 at the Kmart near me. By near I mean 20 miles away. Price rang up no problem but nary a sale sign anywhere. Anyway, thanks!
Also, can you please do us a favor and post Video Game Economics 101 (without giving away any kmart trade secrets) so that certain people in here can stop arguing and sounding like morons?
Gaming margins are very thin (especially on consoles) and promotions like this have to be negotiated in complete coordination with a publisher to maintain profitability. I can't speak specifically to cost or margin obviously, but all you have to do is plan a simple if/then metric. If I do nothing, we'll make x, if I do something we'll make x, and then weigh the options. It obviously is more complicate on how to get to those assumptions and metrics, but retail math is never an easy beast to negotiate. You'e heard it here, Algebra can actually come in handy! There are also other factors as well like share-of-voice, customer impressions, average market basket that have to be taken into effect and how long term success can be measured.
We are very pleased with the results even with the issues we have to fix going forward. This was a huge call to action on what the potential can be for us in the near future.