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Ultimate Electronics Going out of business


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#1 ferant316

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Posted 06 February 2011 - 12:20 AM

So another store falls victim to the bad economy. Includes all 46 stores, liquidation sales start February 12th and all doors closed by April 15th at the latest.

#2 Angry Man

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Posted 06 February 2011 - 03:05 AM

No surprise to me. Their ads as of lately have been vague on what their "sale" prices are... this coming off of their previous ads which had their smarmy president (or whatever) brag about how they watch the competition's prices every day so they can beat them. From the few times I looked at their website and compared to say Best Buy they did beat their prices... by a whole cent.

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#3 ferant316

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Posted 06 February 2011 - 03:13 AM

In Ultimates defense their websites prices rarely matched in store. For example had the Sony KDL-55NX810 at $1799.99 while lowest it's been at Best Buy is $2399.99. Piss poor marketing, upper management, and the fact GE pulled funding to bailout Borders did them in. Take away a companies $125 million in spending power, in the fast moving electronics world puts them out of relevancy fast because they can't get new products as vendors won't ship to a small chain on open credit like they will Wal Mart or Best Buy.

#4 Altanis

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Posted 06 February 2011 - 03:28 AM

I know the store's name, but can't place it.

Sad to see them go. Not surprised though, since if my memory is correct they seemed to be the store that would advertise stuff all the time at prices that was like 40-50% cheaper than their competition. Tough to succeed when your profits are getting destroyed.

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#5 Midori Monkey

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Posted 06 February 2011 - 03:45 AM

Wow, one just opened near me only a few months ago... but the parking lot is always dead.
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#6 Angry Man

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Posted 06 February 2011 - 05:36 AM

In Ultimates defense their websites prices rarely matched in store. For example had the Sony KDL-55NX810 at $1799.99 while lowest it's been at Best Buy is $2399.99. Piss poor marketing, upper management, and the fact GE pulled funding to bailout Borders did them in. Take away a companies $125 million in spending power, in the fast moving electronics world puts them out of relevancy fast because they can't get new products as vendors won't ship to a small chain on open credit like they will Wal Mart or Best Buy.


To be honest Ultimate has been nearly out of relevancy for a long time now. In fact if it wasn't for those occasional ads I saw on my NBC station here I would have forgotten they existed at all.... and their ads to be honest reeked of Circuit City's last ads before going out of business.

Remember One Price Promise anyone? Yeah it was a good idea but to use that as the main focal point of a company's last ditch effort to stay in business... yeah you can see how that's a failure of an idea. CC wasted so much money on that as well from the sign-age around the stores (that woman model they used was ugly as sin), the TV ads, hell I heard they even decorated their corporate offices from top to bottom with the whole One Price Promise campaign.

The funniest part about the whole campaign was the flyer's that were given out to customers promoting this. Not only was this a huge waste of paper but on top of that most people already assumed the store and website were the same price so it was a big mega epic fail waste of time. Oh and most of the flyer's were just trashed around the store since customers just dumped them on the floor.

Sorry for dragging this into CC's dying days but I can't help but to see too many similarities between these two companies and how they are going out of business.

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#7 davo1224

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Posted 06 February 2011 - 04:07 PM

They just opened one near me a few months ago too. It was like Best Buy without the blue shirts or selection. I never saw anything remotely cheap there. Can't say I'm glad to see a company go out of business but can't say I see any reason for them to even be operating.

#8 S0DA POPINSKI

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Posted 09 February 2011 - 07:15 PM

I had a UE open near me. In the old Circuit City building... Guess I will check in Feb 12th..

#9 jimijumper

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Posted 12 February 2011 - 01:35 PM

I think I'm posting this in the proper thread as technically, there is a storewide 30% discount to start off with. If not please move.

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#10 Purkeynator

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Posted 12 February 2011 - 01:48 PM

Another one bites the dust.
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#11 andy1ua

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Posted 12 February 2011 - 01:56 PM

I'm not sure if you'll know, but did an outside company buy out the rest of their stock and take over the liquidation sale? I feel like when that happens the company does a huge markup on the remaining stock then "discounts" it to 30, 50... percent and it isn't much cheaper than you'll find anywhere else.
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#12 Serakek

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Posted 12 February 2011 - 01:56 PM

I checked in on this on thursday. The store was definitely not 30% off. Games were only 10%, movies were 20% and laptops were barely marked down at all. Maybe its just my store. Plus they're doing the same thing as Circuit City when they went out of business. They marked up the original prices before they marked everything down.

#13 Greatwhitecoley

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Posted 12 February 2011 - 02:06 PM

Ya checked Tucson and it isn't marked down for didly yet. Figure myself or a buddy will check in from time to time to see when the real drops start.

#14 redline

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Posted 12 February 2011 - 02:09 PM

I thought they closed down years ago? Maybe it was just in Texas. I remember getting a pretty good deal on a media rack there.

#15 Monsta Mack

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Posted 12 February 2011 - 02:54 PM

Are there any in CT? Seems rather regional. Oh well, I'm sure they are blaming Wal-Mart like the rest of em. Can't keep up with the low prices blah blah blah

#16 ultrapimp

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Posted 12 February 2011 - 03:12 PM

i went to one of these stores in jersey. IMO they were never worth even stepping into, they always had "##% off" sales going all the time and they always kept their stock well above msrp, theyre very much like PC Richard except with better stock.
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#17 2DMention

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Posted 12 February 2011 - 03:27 PM

Might wait a week or two and buy a TV from them if anything's still around.
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#18 sendme

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Posted 12 February 2011 - 03:34 PM

I bought a car audio system there once. After checking around for the stuff I wanted they were the cheapest. Hell they even redid the box they made for me because the sales person didn't like it. At that time they were great. Last time I went in they were shit. I will hold off till atleast 50% and then check into a 3d tv.
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#19 jmarano7836

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Posted 12 February 2011 - 04:17 PM

Ya checked Tucson and it isn't marked down for didly yet. Figure myself or a buddy will check in from time to time to see when the real drops start.


Good to know... saved me a trip. Interesting to see another CAG in our neck of the woods. Didn't think there were too many in Tucson!
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#20 ferant316

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Posted 13 February 2011 - 02:56 AM

I'll keep you guys updated with % off. Right now:
TVs, 3D, BD players - 10%
Audio - 15% (except Bose and Focal 5%)
furniture/mounts - 20%
appliances - 10%
movies - 20%
Games - 10%
Cables - 30%
PCs - 10%

No idea of the next drop, just started Thursday so at the soonest next Thursday. All stores closed April 15th at the latest.

#21 KillerRamen

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Posted 18 February 2011 - 06:38 PM

I'll be keeping an eye on their 3D content. The Panasonic 3D Blu-Ray player (DMP-BDT100) and Panasonic 3D Ready Sound Systems w/ Blu-Ray Player (SC-BTT350 and SC-BTT750) come with Avatar after a mail in thing.

If anyone is looking at a 3D DLP TV, they carry the Mitsubishi ones and their prices have been pretty good before they started going out of business. I think their 60 inch DLP has been $550 forever.

It's kinda sad Ultimate Electronics is going down, but it's to be expected. Their poor sales strategy and lack of an online presense really hurt them. They also tried to reposition themselves as a budget retailer, but that failed too. As a result,
the last time I've ever actually bought anything from Ultimate Electronics was when one of their stores in my area was closing. (I don't like having to hunt down a sales rep and then wait forever while they try to use their ancient POS system.)
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#22 biledriver

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Posted 24 February 2011 - 06:15 AM

If you have one of these around might be worth checking out. We all know how these sales go but who knows.

This is the store that took Circuit City's old building here and did even worse apparently. Sad because I got my xbox360 for $150 there before xmas.

#23 jaydepps

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Posted 24 February 2011 - 06:18 AM

They did the same thing near me. Moved right into the same spot.

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#24 drbutchevil

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Posted 24 February 2011 - 06:20 AM

They did the same thing near me. Moved right into the same spot.


Same, and using same liquidation firm as CC. Maybe the next place to move in should just keep em in the speed dial.

#25 Chrono Gear

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Posted 24 February 2011 - 06:32 AM

Who would have thought a company charging OVER MSRP would go out of business? That place amazed me it lasted so long. The Ultimate Electronics near my place actually built it's own store across the street from the now deserted Circuit City. Good riddance to bad rubbish. Now bring back a real competitor for Best Buy and Fry's please!

#26 jaydepps

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Posted 24 February 2011 - 06:33 AM

Where did they come from? I had never heard of them and all of a sudden they bought a bunch of locations when Circuit city collapsed.

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#27 Trace17

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Posted 24 February 2011 - 06:45 AM

Here the UE has been around for several years, way before CC went out. But with CC and UE out of business, there is no direct competition to BB whatsoever. I would love to have a Fry's around here.

On the game topic and not the liquidation or business practices, the local Ultimate Electronics only carries one game - Madden 11. They had about 15-20 copies on each console last weekend, 20% off. They're going to need minimum 60% off for me to even consider, but by then I'm sure they'll be gone.

#28 keyweez360

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Posted 24 February 2011 - 06:53 AM

Tucson, AZ here. A little sad to see it go, as I've definitely nabbed some great deals there in the past. Friendly people too. With the store closing and resulting 10% off video game items, I was able to score a SFIV TE fight stick (PS3) for about $90 after markdown and clearance.

Also, might want to throw a deal in the OP otherwise this will be moved. Like I said, video games and accessories are 10% off, while other items throughout the store receive up to 30% off discounts.
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#29 intoxicated662

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Posted 24 February 2011 - 06:58 AM

Thanks for the heads up, I'll check my local one tomorrow. Like others, it replaced cc in the exact same building. By the way, I liked the store. Friendly, gave u a free bottled water and didn't bother/pressure u into a purchase. This was in south tx so heres to hoping some good deals.

#30 Decker

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Posted 24 February 2011 - 07:03 AM

Wow, there's a store that's almost built out and been "Coming Soon" for a while really near my office. I guess not, huh?

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