Completely not true. Do a Google search and you will find that at no time did Nintendo or any Nintendo representative ever state that this would be a one time pressing. The press release only states that it would be available for a limited time. That is still true.
There was an official nintendo channel segment where the girl host said something like "This one REALLY is limited, so get your copy now."
I feel for those who missed out at msrp and this would help out, but I don't think Nintendo should have put "limited" on the box if they would reprint more of the exact same at will to make it less "limited". They knew people would buy multiples to collect/hoard just for that very reason. Otherwise I doubt they would have even sold out in stores yet. And there was ample time to get one at msrp, either through preorder or even half off at ToysRus. Being non-limited, it should barely be worth $20 new.
Edited by scottman, 10 February 2011 - 08:31 PM.