Here's the article, in case you haven't read it, and a link to the thread on reddit.
I've seen people try to argue both sides of this. Some say it's shady, and some sort of conspiracy to manipulate scores. Honestly, I think that's bullshit. But on the other hand, people are saying that it was just a guy who was proud of the work he did, so he went and wrote a review. In fact, that's exactly how Kotaku explains it away:
"Is it unethical? Is it dirty? Personally I feel that it's one thing if a marketing team spends time and resources seeding the usual places with shining reviews. It's another thing if someone that worked hard on a product for several years goes onto a public forum and lets his or her pride over what they've accomplished shine through." -Mike Fahey, Kotaku
I'm not a fan of Kotaku, it's just not my vibe, and I'm not the type to say someone's opinion is wrong, but it seems like they're grasping at straws to try and justify something that is clearly unethical. I can understand that someone is proud of their work, and wants to go into a public forum and gush a little. I don't have a problem with that. But it crosses ethical guidelines when said person doesn't clearly identify themselves as affiliated with the product they're promoting.
What bothers me more than the review though, which can be easily explained as enthusiasm from a team member, is the response from EA/Bioware. You can read the quote from their Public Relations Manager in the Kotaku article linked above, but they basically say that this is how it works, and it's equivalent to an actor voting for themselves at the Oscars. This is completely disingenuous, because it's not simply a vote. It's someone misrepresenting themselves and an unbiased 3rd party, which they clearly aren't.
How easy would it be for EA to just say, "We've talked to our employee, and while we appreciate his enthusiasm for our product, we've made it policy for our employees to disclose their affiliation when making statements in public forums". The fact that they didn't say this, seems to be and indication that they plan on doing this more in the future, and will continue trying to pass off PR as genuine consumer opinion.
The only upside I can see is that this is another crack in the crumbling foundation that is Metacrtic and the review "score". Over that last few years, with the rise of Giant Bomb, Joystiq, and our good friend Shipwreck, I've begun paying more and more attention the the small, italicized addendum at the bottom of a review that tells you who the author is. Many of them don't try and pretend to be unbiased, and when you hear their opinion you know exactly where it's coming from. So to EA, I say keep it up. The quicker we can trivialize Metacritic the better.
tl;dr Shipwreck > Metacritic
I've seen people try to argue both sides of this. Some say it's shady, and some sort of conspiracy to manipulate scores. Honestly, I think that's bullshit. But on the other hand, people are saying that it was just a guy who was proud of the work he did, so he went and wrote a review. In fact, that's exactly how Kotaku explains it away:
"Is it unethical? Is it dirty? Personally I feel that it's one thing if a marketing team spends time and resources seeding the usual places with shining reviews. It's another thing if someone that worked hard on a product for several years goes onto a public forum and lets his or her pride over what they've accomplished shine through." -Mike Fahey, Kotaku
I'm not a fan of Kotaku, it's just not my vibe, and I'm not the type to say someone's opinion is wrong, but it seems like they're grasping at straws to try and justify something that is clearly unethical. I can understand that someone is proud of their work, and wants to go into a public forum and gush a little. I don't have a problem with that. But it crosses ethical guidelines when said person doesn't clearly identify themselves as affiliated with the product they're promoting.
What bothers me more than the review though, which can be easily explained as enthusiasm from a team member, is the response from EA/Bioware. You can read the quote from their Public Relations Manager in the Kotaku article linked above, but they basically say that this is how it works, and it's equivalent to an actor voting for themselves at the Oscars. This is completely disingenuous, because it's not simply a vote. It's someone misrepresenting themselves and an unbiased 3rd party, which they clearly aren't.
How easy would it be for EA to just say, "We've talked to our employee, and while we appreciate his enthusiasm for our product, we've made it policy for our employees to disclose their affiliation when making statements in public forums". The fact that they didn't say this, seems to be and indication that they plan on doing this more in the future, and will continue trying to pass off PR as genuine consumer opinion.
The only upside I can see is that this is another crack in the crumbling foundation that is Metacrtic and the review "score". Over that last few years, with the rise of Giant Bomb, Joystiq, and our good friend Shipwreck, I've begun paying more and more attention the the small, italicized addendum at the bottom of a review that tells you who the author is. Many of them don't try and pretend to be unbiased, and when you hear their opinion you know exactly where it's coming from. So to EA, I say keep it up. The quicker we can trivialize Metacritic the better.
tl;dr Shipwreck > Metacritic