So, it looks like the plushy toys will be mass marketed, you might even find them in Toys R Us stores.
What Toys R Us stores? Seriously, I used to have at least a few in my area and they are all gone. Maybe that's not the case in other parts of the country though.
If they do that, oh well, SOTA still has the best price on them right now so why not?
It does seem like Capcom is trying to merchandise Okami more what with Ammy showing up in MvC3, Okamiden, etc. They'll probably make more games but who knows if they will be good or not since the original people won't be involved.