It's Piggyback, the best guide maker in the world. Whether you use the guide or not you can be sure you'll appreciate it from an Uncharted fan perspective. People complained that FFXIII was linear but I will argue with anyone that without the Piggyback guide the experience of playing it was not complete.
Plus, that cover matches the look of the Uncharted 3 Collector's Edition....which I will buy when it's half off or something.
While I agree that the FFXIII guide was a necessity to maximize one's enjoyment of the game, I don't think the U3 guide will be similar (though fans will definitely love it), as FFXIII had an underlying complexity that the Piggyback guide showed players, a complexity that they might have otherwise missed without the guide.
I just can't really see the same thing happening with the U3 guide besides providing treasure locations; I would much rather play an action/adventure 3rd-person shooter like U3 blind and look for the treasures later (and by that time, there'd probably be a list of locations on GameFAQs). I think that for me, playing U3 without
the guide would be like playing FFXIII with
Note that I'm not condemning the U3 guide; on the contrary, it looks like a freakin' awesome one, and anyone who wants it should just preorder it now while it's <$20. I'm just trying to think as a gamer first and a collector second, and in this case, I think that using the U3 guide would cater to the latter, unlike how using the FFXIII guide would cater to the former.
Who knows, though, maybe I'll just preorder it closer to the release date because of the great cover or if it drops even more in price.