You will get Club Nintendo Coins for the pack in version of Nintendo Land if register the Deluxe Edition. Which doesn't come with a Code. Registration is done through linking the system to your account.
Any idea when those coins are supposed to be added? I registered my system at launch, but I still don't have the coins for Nintendo Land. My system is linked and I already did the survey for the system and got the 160 coins.
Edit: Nevermind. I just saw the destructoid link you posted in the discussion thread.