But, not a huge amount of money.
Gaming hardware is a loss leader. The money is made either in services (like Xbox Live) or 1st party games (Nintendo). Something like this doesn't work towards those goals.
BTW, like the Wii, I expect once the initial excitement of this goes away, many of these will probably be gathering dust. The core gamer population is finite and has high demands. The casual gamer prefer multifunction devices that do other things than just play games.
The reason why you see "gimmicks" is that it is harder and harder to wow the gaming public. I think the next console generation will be a tough sell.
1. I was calling for Nintendo to focus on games...not hardware. Your logic thus makes zero sense.
2. You talk about what gamers want and demand. Yet in a few hours they have raised over half a million dollars and have around 5,000 backers. These forums are buzzing, the internet is buzzing and even a few big media sites are covering this. You have already been proven wrong about interest and demand. Agai, will this be the next big thing? Probably not. But is there a demand for a new way of doing things? Yep! Is there demand for an open platform? Yep! Is there demand for cheaper games? Yep!
All I and many others are saying is that we want something like this to succeed regardless of if this is the project or not. There is a market for it, can this capitalize on that? We will see.