I wonder who will walk into a GameStop and go, $40 for Spec Ops? Hell no. Oh wait, $38 for used? Sold!
If they drop it to $30, I'd bite. Especially with the Coke code.
I walked in today and bought it used. $38, minus 10%, plus I had the coke code...so yeah. $26.xx out the door. Saving over $15 sounds good to me.
But even without the $10 code, some people need to save anywhere they can. And if saving $5 by buying it used and with the PUR 10% means they can use that $5 for something else, I don't see what's shocking about that. People comment on that all the time here. But take someone like me for instance. Full time student, no job, living off student loans, yet I do have a gaming fund I saved up so I can still play games while in school. I look to save anywhere I can, any amount I can, so I can stretch my money longer.