I hear your feedback, but I'm curious, what time period do you think is acceptable for spacing between promotions? Our general rule of thumb is 1 month. Additionally, it makes more sense to launch products at a lower discount, see how customers respond, and then plan future promotions based on that response.
When I say "it makes sense" I am speaking from a statistical/financial/logical perspective.
Curious what the general thought here is, should we not be promoting products within 2 months of each other? Does that mean that Black Friday discounts should be the exact same as Christmas Sale Discounts?
Since I'm a rabid pro-consumer type of guy, I would say that whenever you can find a reason to drop the price, do so.
From a marketing standpoint, I think that you get more sales by not establishing a set pattern. Yes, the price may go slightly cheaper. On the other hand, the price may not hit that low for quite some time. For example, Amazon ran a promo on Modern Warfare 2 for $5. I don't think it's ever returned to that price. I didn't expect the 5-game EA pack to go below $10 at least until Christmas, so I was surprised but not upset -- except with my own ability of prediction. I thought about it maybe going $7.50 like the THQ pack and made the calculated decision. I never expected you would drop this quickly, or that EA would allow you to drop this quickly. Well done!
I think with a degree of uncertainty, the interest and excitement is raised, which should increase sales overall.
The only thing I would suggest for your consideration is that there maybe be a 1 month price guarantee with specifically promoted items and/or pre-orders -- as it is with other goods from some retailers. Meaning, if you buy X and it drops further in price, the customer is credited the difference in game credit. That should only increase sales overall as purchasers would feel more confident in making their purchase decision. But since I don't have access to your sales data and plans, this strategy may cost more than what it is worth.
And let me apologize in advance, but I am going to hit up your customer service for said credit with one of my purchases. I do like to get the best possible bargain and it never hurts to ask. Of course, if the rep says no I'm not going to hold it against Amazon or you, throw a tantrum, or stop saying all the nice things I do say about Amazon's customer service and aggressive pricing.
But I would appreciate the gesture and it would make me feel better about shopping with Amazon.