Some time between midnight and 1am PST but since you brought it up on the prior page, for those of you using your, ahem, other address that just happens to be Beverly Hills 90210 or Amazon's Corporate headquarters you better check and make sure it is not region locked because EA has been known to do that.
What? Don't people know that the best fictious addresses are on Wilshire Boulevard
? There are outfits from which you can rent a virtual "suite" with mailbox and by-the-hour conference room so you can get all the prestige at an affordable cost.
Or if you want to be ironic, 1 Main Street San Quentin, CA 94964.