Don't recall seeing this posted here - but Tony mentioned this on Reddit:
Burning hot bundle - $11.99 - $6.99 after coupon.
Gah, wish I didn't already have Burnout here. I doubt anyone will want to split the pack, since I only need NFS, but one can dream...
Regarding the preorder stuff, they all can work... depending on how it's done.
1. This would ONLY work if the game was worthwhile and still cost something. I'm not making real examples here, just examples towards value, but it would work if say, you preordered Tomb Raider and got TWD, Dark Souls, or Max Payne 3 for free. Again, talking value wise here. No one is going to want a game that has been $2.50-$5 time and again, and that also goes to say that no one is going to want a game that may be $7.50-$10, but will be sold by Amazon for $2.50-$5 in a month. The game's value should be $12.50-$20 (when on sale) if this option were to be worthwhile. Unfortunately, this option seems to be eclipsed by the $20 publisher credit, so it seems utterly useless in comparison... unless you're offering a game worth more than $20 on sale.
2. This sounds promising, but like people have said, it depends on the publisher. If I preorder a 2K or THQ game, I'm not going to be impressed with my selection, simply because these companies put their games on constant sale and I have most of their catalogs. With a company like EA, or even Ubi, this might be very, very tempting. That said, because of the general uselessness of 2K and THQ preorders here, I think this is worst option (as opposed to the above option, which just seems worthless in comparison).
3. $10 credit on Amazon is nice... $15-$20 is better. I feel like this has already been done in the past, so it's not catching my interest. If it was a bit higher, and if the credit was applicable to all of Amazon, this would be nice. Otherwise, it is rather weak.
4. This could be the smartest choice, since you'd finally be competing with GMG for preorders. I think asheskitty pointed out how good the $36 Borderlands 2 preorder was, and I agree. I snapped that one up because I really wanted to play the game, and my money was well spent. Months later, I'd still only be paying $5-$10 less bucks to get everything I got with the preorder (Game + Mechromancer Pack). I honestly think your best bet here is to offer a 30%-35% discount on preorders, pretty much the same as GMG does. Yeah yeah, I know, you aren't competing with GMG because they're an international company, but they're stealing your US customers left and right in the meantime. Just saying.
Anyways, care to let us in on any new deals, Tony? Or is Reddit your new hangout?