where are you seeing it listed for that cheap? All I see is $29.99 for 3 years on a tv bought for 0-199. 40% of $29.99 isn't $9.
The display isn't considered a TV, it's considered a monitor. Monitor Warranty is $15 and the 40% off makes it $9.
"One thing to establish straight away is that the PlayStation 3D Display isn't an HDTV as such: there's no aerial socket and no on-board TV tuner. Instead this is a monitor with connectivity designed to target a range of external multimedia devices while offering up an affordable small-screen solution for those wanting to enter into the 3D arms race without the space for a gigantic HDTV."